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Glossary page

Social Media Glossary

Browse the most important social media marketing terms below. Don’t get lost in the social media jargon, this glossary breaks it all down for you.

A

A/B Testing

A/B testing compares two versions to find the best performer like testing headlines, images, or call-to-action buttons.

A
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AI (Artificial Intelligence)

AI, short for Artificial Intelligence, is technology that mimics human thinking to automate tasks like content creation or chat responses.

A
Learn More

AMA (Ask Me Anything)

AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.

A
Learn More

Ads

Ads refers to paid posts designed to promote content, products, or services on social media platforms.

A
Learn More

Ads Manager

A dashboard for creating, managing, and analyzing paid social media campaigns.

A
Learn More

Algorithm

An algorithm is the set of rules on a platform’s system that decides what content users see based on behavior and relevance.

A
Learn More

Algospeak

Algospeak is a coded language used to avoid algorithm filters on platforms like TikTok or Instagram.

A
Learn More

Analytics

Analytics are data insights that show how your content performs, including metrics like reach, clicks, engagement, and follower growth.

Learn More

Audience segmentation

Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.

A
Learn More
B

B2B

B2B is short for business-to-business, referring to companies that market their products or services to other businesses rather than individual consumers.

B
Learn More

Batching

Creating multiple pieces of content at once to streamline the social media process.

B
Learn More

BeReal

BeReal is a social app that prompts users to post unfiltered photos at a random time daily.

B
Learn More

Bio

A bio is the short description in a social media profile that explains visitors about who you are, what you do, or what your page is about.

B
Learn More

Bluesky

Bluesky is a decentralized social app built as an alternative to traditional social platforms.

B
Learn More

Boomerang

Instagram Boomerangs are a looping video format that plays forward and backward quickly.

B
Learn More

Boosted post

Boosting a post means paying to promote an existing social media post to reach a larger or more targeted audience.

B
Learn More

Bot followers

Bot followers are fake or automated accounts that inflate follower count but don’t engage with content.

B
Learn More

Brand advocate

A brand advocate is a loyal customer or fan who shares and promotes your brand voluntarily through social media or word-of-mouth.

B
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Brand awareness

Brand awareness refers to how familiar and recognizable your brand is to your target audience.

B
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Brand mention

A brand mention is when someone tags or references your brand in a social media post, comment, or story, with or without a link.

B
Learn More

Branding

Branding is the process of creating a unique identity for your business through visuals, messaging, tone, and overall online presence.

B
Learn More
C

CPC (Cost per click)

CPC means cost per click and refers to how much you pay each time someone clicks on your social media ad.

C
Learn More

CTA (Call to action)

CTA stands for call to action, which is a prompt that encourages users to take an action, like clicking a link, subscribing, or making a purchase.

C
Learn More

CTR (Click-through rate)

CTR stands for click through rate, which is the percentage of users who clicked a link after seeing a post.

C
Learn More

Campaign

A campaign is focused effort (usually a series of planned posts or ads) designed to achieve a specific marketing goal over a set period.

C
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Caption

A caption is the text that accompanies a social media post and can provide context, prompts, or calls to action.

C
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Carousel post

A carousel is a social media post format with multiple images or videos users can swipe through.

C
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Character count

Character count refers to the total number of letters, symbols, and spaces used in a post or caption.

C
Learn More

Chatbot

A chatbot is an automated tool that responds to messages or comments, often used for customer service or FAQs.

C
Learn More

Clickbait

Clickbait is a misleading or exaggerated headline or thumbnail meant to attract attention and get more clicks.

C
Learn More

Close Friends

Close Friends is an Instagram feature that lets users share private Stories with a selected group of followers.

C
Learn More

Co-marketing

Co-marketing is when two brands team up to promote a campaign or content to both of their audiences.

C
Learn More

Collab

A collab, short for collaboration, refers to a joint content created by two or more users or brands.

C
Learn More

Community Manager

A community manager is a professional responsible for engaging with followers, responding to comments, and building online relationships.

C
Learn More

Content Calendar

Content calendar is a planning tool for planning, scheduling and organizing social media posts.

C
Learn More

Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage your target audience.

C
Learn More

Content Pillars

Content pillars are key themes or topics that guide a brand’s social media strategy across channels.

C
Learn More

Conversion

A conversion happens when a user completes a desired action, like signing up or purchasing.

C
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Cover photo

A cover photo is the large banner image at the top of a social media profile or page.

C
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Creator

A creator is someone who produces original content shared on social media platforms.

C
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Creator Economy

The creator economy refers to the digital ecosystem where creators earn income through content.

C
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Creator Marketplace

A creator marketplace is a platform that connects brands with content creators for collaboration.

C
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Cross-posting

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

C
Learn More

Cross-promotion

Cross-promotion is a marketing strategy where two or more brands, products, or platforms promote each other to expand their audiences and boost visibility.

C
Learn More

Crowdsourcing

Crowdsourcing is gathering ideas, content, or feedback from a large group of people, typically through social media.

C
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D

DM (Direct Message)

A DM, or direct message, is a private message sent between users on social media platforms.

D
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Dark Social

Dark social refers to content shared privately via DMs, emails, or messaging apps that’s difficult to track with analytics tools.

D
Learn More

Deinfluencing

Discouraging followers from buying products, often due to overhype.

D
Learn More

Dislikes

Dislikes are negative reactions on social media that indicate users didn’t enjoy or agree with a post, video, or comment.

D
Learn More

Doomscrolling

Doomscrolling is the act of continuously scrolling through negative or upsetting news and content on social media.

D
Learn More

Duet (TikTok)

A duet is a TikTok feature that lets you record your video alongside another, often used to react, collaborate, or respond.

D
Learn More
E

Earned Media

Earned media means free publicity you get through mentions, shares, or customer reviews rather than paid ads.

E
Learn More

Ecommerce

E-commerce (electronic commerce) is the buying and selling products or services online, often integrated with social.

E
Learn More

Email marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers to nurture leads, promote content, and convert customers.

E
Learn More

Emoji

An emoji is a small digital icon or symbol used to express emotions, reactions, or ideas in social media posts and messages.

E
Learn More

Engagement Rate

Engagement rate is a metric that measures how actively people interact with your content through likes, comments, saves, or shares.

E
Learn More

Evergreen content

Evergreen content refers to a timeless content that remains relevant and valuable long after it’s published, like tips or how-tos.

E
Learn More

Explore page

The Explore page is a discovery feed on platforms like Instagram that shows trending or personalized content based on user interests.

E
Learn More
F

FYP (For You Page)

FYP stands for For You Page on TikTok, the main feed where users discover trending and personalized content.

F
Learn More

Facebook

Facebook is a social media platform used to connect with others, share content, and market businesses through pages and ads.

F
Learn More

Facebook business page

A Facebook business page is a public profile for brands to share updates, run ads, and connect with their audience.

F
Learn More

Fake followers

Fake followers are bot or inactive accounts that follow users, artificially inflating the follower count without real engagement.

F
Learn More

Fediverse

Fediverse refers to a network of decentralized social media platforms that can interact with each other, like Mastodon.

F
Learn More

Feed

A feed is the scrolling stream of posts a user sees on a social platform, including content from people or pages they follow.

F
Learn More

Filter

A filter is a visual effect that alters the appearance of photos or videos to match a style, theme, or mood.

F
Learn More

Finsta

Finsta is a private Instagram account used to share more personal or unfiltered content with close friends.

F
Learn More

Follow Friday (#FF)

Follow Friday, or #FF, is a weekly hashtag used to recommend and promote other users to your followers, typically on Fridays.

F
Learn More

Follower growth

Follower growth refers to the increase in the number of people who follow your social media account over time.

F
Learn More
G

GIF

A GIF (Graphics Interchange Format) is a short, looping animation format file commonly used online to convey reactions, humor, or emotions visually.

G
Learn More

GRWM

GRWM stands for “Get Ready With Me,” a popular video format where creators share their routines or prep for the day or an event.

G
Learn More

Geotargeting

Geotargeting refers to showing ads or content to users based on their geographic location, like city or country.

G
Learn More

Google Business Profile

Google Business Profile is a free listing tool from Google that helps businesses appear in Google Search and Maps with important info and reviews.

G
Learn More

Gram

Gram is a casual term used to refer to Instagram or an individual Instagram post.

G
Learn More

Groups

Groups are online communities on social media where users connect around shared interests, topics, or goals.

G
Learn More
H

Handle

A handle is your unique username or account identifier on social media platforms.

H
Learn More

Hashtag

A hashtag is a keyword or phrase preceded by # that helps categorize content and improve visibility in searches or feeds.

H
Learn More

Highlights

Highlights is a feature on Instagram for saved Stories displayed on a profile beyond the 24-hour limit.

H
Learn More
I

ICYMI (in case you missed it)

ICYMI means "In Case You Missed It" and is used to reshare or highlight older content for new or returning viewers.

I
Learn More

IGTV

IGTV was Instagram’s long-form video feature, allowing users to upload vertical videos longer than one minute.

I
Learn More

IMO

IMO stands for "In My Opinion" and is often used in captions, comments, or replies to share personal thoughts on social media.

I
Learn More

Impressions

Impressions are the total number of times your post or ad is displayed on users’ screens, regardless of clicks or engagement.

I
Learn More

Inbound Marketing

Inbound marketing is a strategy focused on attracting customers through valuable content , SEO, and engagement rather than direct sales.

I
Learn More

Influencer

An influencer is a content creator with an engaged audience who can shape opinions and drive buying decisions.

I
Learn More

Influencer Marketing

Partnering with influencers to promote a brand or product to their followers.

I
Learn More

Infographic

An infographic is a visual way to present data or information using graphics, icons, and minimal text to make it easier to understand.

I
Learn More

Insights

Analytics showing how posts perform across engagement, reach, and demographics.

I
Learn More

Instagram

Instagram is a social media platform for sharing photos, videos, Stories, and Reels, popular for its visual-first content.

I
Learn More

Instagram Shops

Instagram Shops, or Instagram Shopping is a feature that lets businesses showcase and sell products directly within the Instagram app.

I
Learn More

Instagrammable

Visually appealing content that’s ideal for posting on Instagram.

I
Learn More
J
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K

KPIs (Key Performance Indicators)

Metrics used to evaluate success in meeting social media goals.

K
Learn More

Keyword

A keyword is a specific word or phrase users search for, used in content to boost SEO and visibility on social platforms and search engines.

K
Learn More
L

Lead

A lead is a potential customer who has shown interest in your product or service, often by reaching out, signing up or downloading something.

L
Learn More

Lead magnet

A lead magnet is a free resource or incentive offered to users in exchange for their contact information, like an email address.

L
Learn More

Lemon8

Lemon8 is a social app by ByteDance that blends aesthetics and lifestyle content, similar to Instagram and Pinterest.

L
Learn More

Like

A like is a basic form of engagement that shows appreciation for a post, comment, or message on social media platforms.

L
Learn More

Link in bio

Link in bio refers to the clickable link in a social media profile, often used to direct users to websites, shops, or landing pages.

L
Learn More

LinkedIn

LinkedIn is a professional networking and social media platform for sharing career updates, building connections, and posting business-related content.

L
Learn More

LinkedIn Company Page

A LinkedIn Company Page is a business profile where companies share updates, attract talent, and engage with professionals.

L
Learn More

LinkedIn Showcase Page

A LinkedIn Showcase Page is a sub-page under a Company Page created to highlight specific brands, products, or campaigns.

L
Learn More

Live streaming

Live streaming is broadcasting video in real time to engage with your audience directly through comments and reactions.

L
Learn More

Long-form video

Long-form video is extended video content that is longer in duration, often for storytelling or in-depth topics.

L
Learn More

Lookalike audience

A lookalike audience is a group of people who share traits with your existing audience and are targeted for ads to increase reach.

L
Learn More
M

Manychat

Manychat is a chatbot platform that helps automate conversations on Messenger, Instagram, and other channels.

M
Learn More

Marketing automation

Tools that schedule, manage, and analyze marketing efforts automatically.

M
Learn More

Marketing funnel

A marketing funnel is the journey people take from discovering your brand to becoming a customer, often shown in stages like awareness, interest, and conversion.

M
Learn More

Mashup

A blend of multiple content types, such as audio, video, or posts.

M
Learn More

Media Kit

A document with stats and info creators send to brands for partnership opportunities.

M
Learn More

Meme

A humorous image or video shared widely, often referencing trends or pop culture.

M
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Mention

Tagging another account in a post, comment, or story to give credit or attention.

M
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Messenger

Meta’s messaging app used for private chats, often linked to Facebook.

M
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Meta Business Suite

A tool to manage Facebook and Instagram business activity in one place.

M
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Meta verified

A paid verification service by Meta for increased visibility and support.

M
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Metric

A measurable value used to track social media performance, like likes, shares, reach, or engagement rate.

M
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Micro Influencer

A micro influencer is a content creator with a smaller but highly engaged follower base.

M
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Microblogging

Microblogging refers to posting short-form content like text, images, or links on platforms such as X or Tumblr to share updates quickly.

M
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Monetization

Turning content or influence into income through ads, brand deals, affiliate links, or selling products and services.

M
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A/B Testing

A/B testing compares two versions to find the best performer like testing headlines, images, or call-to-action buttons.

A
Learn More

AI (Artificial Intelligence)

AI, short for Artificial Intelligence, is technology that mimics human thinking to automate tasks like content creation or chat responses.

A
Learn More

AMA (Ask Me Anything)

AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.

A
Learn More

Ads

Ads refers to paid posts designed to promote content, products, or services on social media platforms.

A
Learn More

Ads Manager

A dashboard for creating, managing, and analyzing paid social media campaigns.

A
Learn More

Algorithm

An algorithm is the set of rules on a platform’s system that decides what content users see based on behavior and relevance.

A
Learn More

Algospeak

Algospeak is a coded language used to avoid algorithm filters on platforms like TikTok or Instagram.

A
Learn More

Analytics

Analytics are data insights that show how your content performs, including metrics like reach, clicks, engagement, and follower growth.

Learn More

Audience segmentation

Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.

A
Learn More

B2B

B2B is short for business-to-business, referring to companies that market their products or services to other businesses rather than individual consumers.

B
Learn More

Batching

Creating multiple pieces of content at once to streamline the social media process.

B
Learn More

BeReal

BeReal is a social app that prompts users to post unfiltered photos at a random time daily.

B
Learn More

Bio

A bio is the short description in a social media profile that explains visitors about who you are, what you do, or what your page is about.

B
Learn More

Bluesky

Bluesky is a decentralized social app built as an alternative to traditional social platforms.

B
Learn More

Boomerang

Instagram Boomerangs are a looping video format that plays forward and backward quickly.

B
Learn More

Boosted post

Boosting a post means paying to promote an existing social media post to reach a larger or more targeted audience.

B
Learn More

Bot followers

Bot followers are fake or automated accounts that inflate follower count but don’t engage with content.

B
Learn More

Brand advocate

A brand advocate is a loyal customer or fan who shares and promotes your brand voluntarily through social media or word-of-mouth.

B
Learn More

Brand awareness

Brand awareness refers to how familiar and recognizable your brand is to your target audience.

B
Learn More

Brand mention

A brand mention is when someone tags or references your brand in a social media post, comment, or story, with or without a link.

B
Learn More

Branding

Branding is the process of creating a unique identity for your business through visuals, messaging, tone, and overall online presence.

B
Learn More

CPC (Cost per click)

CPC means cost per click and refers to how much you pay each time someone clicks on your social media ad.

C
Learn More

CTA (Call to action)

CTA stands for call to action, which is a prompt that encourages users to take an action, like clicking a link, subscribing, or making a purchase.

C
Learn More

CTR (Click-through rate)

CTR stands for click through rate, which is the percentage of users who clicked a link after seeing a post.

C
Learn More

Campaign

A campaign is focused effort (usually a series of planned posts or ads) designed to achieve a specific marketing goal over a set period.

C
Learn More

Caption

A caption is the text that accompanies a social media post and can provide context, prompts, or calls to action.

C
Learn More

Carousel post

A carousel is a social media post format with multiple images or videos users can swipe through.

C
Learn More

Character count

Character count refers to the total number of letters, symbols, and spaces used in a post or caption.

C
Learn More

Chatbot

A chatbot is an automated tool that responds to messages or comments, often used for customer service or FAQs.

C
Learn More

Clickbait

Clickbait is a misleading or exaggerated headline or thumbnail meant to attract attention and get more clicks.

C
Learn More

Close Friends

Close Friends is an Instagram feature that lets users share private Stories with a selected group of followers.

C
Learn More

Co-marketing

Co-marketing is when two brands team up to promote a campaign or content to both of their audiences.

C
Learn More

Collab

A collab, short for collaboration, refers to a joint content created by two or more users or brands.

C
Learn More

Community Manager

A community manager is a professional responsible for engaging with followers, responding to comments, and building online relationships.

C
Learn More

Content Calendar

Content calendar is a planning tool for planning, scheduling and organizing social media posts.

C
Learn More

Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage your target audience.

C
Learn More

Content Pillars

Content pillars are key themes or topics that guide a brand’s social media strategy across channels.

C
Learn More

Conversion

A conversion happens when a user completes a desired action, like signing up or purchasing.

C
Learn More

Cover photo

A cover photo is the large banner image at the top of a social media profile or page.

C
Learn More

Creator

A creator is someone who produces original content shared on social media platforms.

C
Learn More

Creator Economy

The creator economy refers to the digital ecosystem where creators earn income through content.

C
Learn More

Creator Marketplace

A creator marketplace is a platform that connects brands with content creators for collaboration.

C
Learn More

Cross-posting

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

C
Learn More

Cross-promotion

Cross-promotion is a marketing strategy where two or more brands, products, or platforms promote each other to expand their audiences and boost visibility.

C
Learn More

Crowdsourcing

Crowdsourcing is gathering ideas, content, or feedback from a large group of people, typically through social media.

C
Learn More

DM (Direct Message)

A DM, or direct message, is a private message sent between users on social media platforms.

D
Learn More

Dark Social

Dark social refers to content shared privately via DMs, emails, or messaging apps that’s difficult to track with analytics tools.

D
Learn More

Deinfluencing

Discouraging followers from buying products, often due to overhype.

D
Learn More

Dislikes

Dislikes are negative reactions on social media that indicate users didn’t enjoy or agree with a post, video, or comment.

D
Learn More

Doomscrolling

Doomscrolling is the act of continuously scrolling through negative or upsetting news and content on social media.

D
Learn More

Duet (TikTok)

A duet is a TikTok feature that lets you record your video alongside another, often used to react, collaborate, or respond.

D
Learn More

Earned Media

Earned media means free publicity you get through mentions, shares, or customer reviews rather than paid ads.

E
Learn More

Ecommerce

E-commerce (electronic commerce) is the buying and selling products or services online, often integrated with social.

E
Learn More

Email marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers to nurture leads, promote content, and convert customers.

E
Learn More

Emoji

An emoji is a small digital icon or symbol used to express emotions, reactions, or ideas in social media posts and messages.

E
Learn More

Engagement Rate

Engagement rate is a metric that measures how actively people interact with your content through likes, comments, saves, or shares.

E
Learn More

Evergreen content

Evergreen content refers to a timeless content that remains relevant and valuable long after it’s published, like tips or how-tos.

E
Learn More

Explore page

The Explore page is a discovery feed on platforms like Instagram that shows trending or personalized content based on user interests.

E
Learn More

FYP (For You Page)

FYP stands for For You Page on TikTok, the main feed where users discover trending and personalized content.

F
Learn More

Facebook

Facebook is a social media platform used to connect with others, share content, and market businesses through pages and ads.

F
Learn More

Facebook business page

A Facebook business page is a public profile for brands to share updates, run ads, and connect with their audience.

F
Learn More

Fake followers

Fake followers are bot or inactive accounts that follow users, artificially inflating the follower count without real engagement.

F
Learn More

Fediverse

Fediverse refers to a network of decentralized social media platforms that can interact with each other, like Mastodon.

F
Learn More

Feed

A feed is the scrolling stream of posts a user sees on a social platform, including content from people or pages they follow.

F
Learn More

Filter

A filter is a visual effect that alters the appearance of photos or videos to match a style, theme, or mood.

F
Learn More

Finsta

Finsta is a private Instagram account used to share more personal or unfiltered content with close friends.

F
Learn More

Follow Friday (#FF)

Follow Friday, or #FF, is a weekly hashtag used to recommend and promote other users to your followers, typically on Fridays.

F
Learn More

Follower growth

Follower growth refers to the increase in the number of people who follow your social media account over time.

F
Learn More

GIF

A GIF (Graphics Interchange Format) is a short, looping animation format file commonly used online to convey reactions, humor, or emotions visually.

G
Learn More

GRWM

GRWM stands for “Get Ready With Me,” a popular video format where creators share their routines or prep for the day or an event.

G
Learn More

Geotargeting

Geotargeting refers to showing ads or content to users based on their geographic location, like city or country.

G
Learn More

Google Business Profile

Google Business Profile is a free listing tool from Google that helps businesses appear in Google Search and Maps with important info and reviews.

G
Learn More

Gram

Gram is a casual term used to refer to Instagram or an individual Instagram post.

G
Learn More

Groups

Groups are online communities on social media where users connect around shared interests, topics, or goals.

G
Learn More

Handle

A handle is your unique username or account identifier on social media platforms.

H
Learn More

Hashtag

A hashtag is a keyword or phrase preceded by # that helps categorize content and improve visibility in searches or feeds.

H
Learn More

Highlights

Highlights is a feature on Instagram for saved Stories displayed on a profile beyond the 24-hour limit.

H
Learn More

ICYMI (in case you missed it)

ICYMI means "In Case You Missed It" and is used to reshare or highlight older content for new or returning viewers.

I
Learn More

IGTV

IGTV was Instagram’s long-form video feature, allowing users to upload vertical videos longer than one minute.

I
Learn More

IMO

IMO stands for "In My Opinion" and is often used in captions, comments, or replies to share personal thoughts on social media.

I
Learn More

Impressions

Impressions are the total number of times your post or ad is displayed on users’ screens, regardless of clicks or engagement.

I
Learn More

Inbound Marketing

Inbound marketing is a strategy focused on attracting customers through valuable content , SEO, and engagement rather than direct sales.

I
Learn More

Influencer

An influencer is a content creator with an engaged audience who can shape opinions and drive buying decisions.

I
Learn More

Influencer Marketing

Partnering with influencers to promote a brand or product to their followers.

I
Learn More

Infographic

An infographic is a visual way to present data or information using graphics, icons, and minimal text to make it easier to understand.

I
Learn More

Insights

Analytics showing how posts perform across engagement, reach, and demographics.

I
Learn More

Instagram

Instagram is a social media platform for sharing photos, videos, Stories, and Reels, popular for its visual-first content.

I
Learn More

Instagram Shops

Instagram Shops, or Instagram Shopping is a feature that lets businesses showcase and sell products directly within the Instagram app.

I
Learn More

Instagrammable

Visually appealing content that’s ideal for posting on Instagram.

I
Learn More

KPIs (Key Performance Indicators)

Metrics used to evaluate success in meeting social media goals.

K
Learn More

Keyword

A keyword is a specific word or phrase users search for, used in content to boost SEO and visibility on social platforms and search engines.

K
Learn More

Lead

A lead is a potential customer who has shown interest in your product or service, often by reaching out, signing up or downloading something.

L
Learn More

Lead magnet

A lead magnet is a free resource or incentive offered to users in exchange for their contact information, like an email address.

L
Learn More

Lemon8

Lemon8 is a social app by ByteDance that blends aesthetics and lifestyle content, similar to Instagram and Pinterest.

L
Learn More

Like

A like is a basic form of engagement that shows appreciation for a post, comment, or message on social media platforms.

L
Learn More

Link in bio

Link in bio refers to the clickable link in a social media profile, often used to direct users to websites, shops, or landing pages.

L
Learn More

LinkedIn

LinkedIn is a professional networking and social media platform for sharing career updates, building connections, and posting business-related content.

L
Learn More

LinkedIn Company Page

A LinkedIn Company Page is a business profile where companies share updates, attract talent, and engage with professionals.

L
Learn More

LinkedIn Showcase Page

A LinkedIn Showcase Page is a sub-page under a Company Page created to highlight specific brands, products, or campaigns.

L
Learn More

Live streaming

Live streaming is broadcasting video in real time to engage with your audience directly through comments and reactions.

L
Learn More

Long-form video

Long-form video is extended video content that is longer in duration, often for storytelling or in-depth topics.

L
Learn More

Lookalike audience

A lookalike audience is a group of people who share traits with your existing audience and are targeted for ads to increase reach.

L
Learn More

Manychat

Manychat is a chatbot platform that helps automate conversations on Messenger, Instagram, and other channels.

M
Learn More

Marketing automation

Tools that schedule, manage, and analyze marketing efforts automatically.

M
Learn More

Marketing funnel

A marketing funnel is the journey people take from discovering your brand to becoming a customer, often shown in stages like awareness, interest, and conversion.

M
Learn More

Mashup

A blend of multiple content types, such as audio, video, or posts.

M
Learn More

Media Kit

A document with stats and info creators send to brands for partnership opportunities.

M
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Meme

A humorous image or video shared widely, often referencing trends or pop culture.

M
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Mention

Tagging another account in a post, comment, or story to give credit or attention.

M
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Messenger

Meta’s messaging app used for private chats, often linked to Facebook.

M
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Meta Business Suite

A tool to manage Facebook and Instagram business activity in one place.

M
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Meta verified

A paid verification service by Meta for increased visibility and support.

M
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Metric

A measurable value used to track social media performance, like likes, shares, reach, or engagement rate.

M
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Micro Influencer

A micro influencer is a content creator with a smaller but highly engaged follower base.

M
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Microblogging

Microblogging refers to posting short-form content like text, images, or links on platforms such as X or Tumblr to share updates quickly.

M
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Monetization

Turning content or influence into income through ads, brand deals, affiliate links, or selling products and services.

M
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NPS (Net Promoter Score)

NPS (Net Promoter Score) measures customer loyalty by asking how likely users are to recommend a brand on a scale from 0 to 10.

N
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Network

A network is a group of connected users or accounts that interact on a social media platform: think followers, friends, or professional connections.

N
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News Feed

A news feed is the real-time stream of posts, updates, and content from people, pages, or accounts you follow on social media platforms.

N
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Newsletter

A newsletter is a recurring email sent to subscribers with updates, news, or curated content from a brand, creator, or business.

N
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Notification

A notification is an alert that informs users about new activity on social media, like comments, mentions, messages, or follower updates.

N
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OOTD

OOTD means “Outfit of the Day”, a popular hashtag used to share daily fashion looks on social media, especially Instagram and TikTok.

O
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Omnichannel

Omnichannel is a marketing strategy that connects all customer touchpoints for a seamless experience across platforms, online and offline.

O
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Organic Marketing

Organic marketing is the use of free content and engagement to attract, nurture, and convert audiences without paid ads.

O
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Organic Reach

Organic reach refers to the number of people who see your content on social media without paid promotion.

O
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Outbound Marketing

Outbound marketing is a traditional approach where businesses actively push messages to potential customers via ads, emails, and cold outreach.

O
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POV (Point of View)

POV means Point of View: a creative content style that shows things from a character's or creator’s perspective.

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Page Reach

Page reach refers to the number of unique users who have seen any content from your social media page.

P
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Paid Partnership

A paid partnership is a collaboration where a brand pays a creator to promote products or services on social media.

P
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Paid Social

Paid social is when businesses pay to show ads or promoted content on social media platforms.

P
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Pay-Per-Click (PPC)

PPC, or Pay-Per-Click is an online ad model where advertisers pay only when someone clicks their ad.

P
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Permalink

A permalink refers to a permanent web link to a specific social media post, page, or blog.

P
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Personal Brand

A personal brand is how you present yourself online: your voice, values, and visuals across platforms.

P
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Pin

A pin is a saved piece of content, like a post or image, usually on platforms like Pinterest or in comment sections.

P
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Pinterest

Pinterest is a visual discovery social media platform where users find and save ideas as pins on themed boards.

P
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Pinterest Board

A Pinterest board is a digital folder where you organize pins by topic or theme.

P
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Podcast

A podcast is a series of audio episodes people can stream or download, often focused on niche topics.

P
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Post

A post is any content you share on social media, like text, images, videos, or links.

P
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Profile Picture

A profile picture is the image that represents your account on social media platforms.

P
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Prospect

A prospect is a potential customer who may be interested in your product, service, or offer.

P
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Quiet mode

Quiet Mode is a feature that silences social media notifications for a set time, helping users reduce screen time and focus without distractions.

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ROI (Return on Investment)

ROI, or Return on Investment in social media measures how much value or revenue you gain from your content or campaigns compared to the cost.

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RSS Feed

An RSS feed is a content stream that automatically shares updates from websites or blogs.

R
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Reach

Reach refers to the total number of unique users who see your social media content.

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Reactions

Reactions are quick responses (like likes, hearts, or emojis) that show how users feel about social media posts or messages.

R
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Reels

Reels are short, vertical videos on Instagram and Facebook designed for discovery, creativity, and engagement through trending audio and effects.

R
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Remarketing

Remarketing is a strategy that targets users who’ve engaged with your brand, showing them ads to encourage return visits and increase conversions.

R
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Repost

Repost means sharing existing content again on social media, either from yourself or others, to your own account.

R
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Repurposing

Repurposing means reusing existing content in different formats or platforms to maximize its value and reach.

R
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Retweet (RT)

A retweet (now called a repost on X) is when you share someone else’s post to your followers. It's key for amplification and content discovery.

R
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SEO (Search Engine Optimization)

SEO (Search Engine Optimization) improves website visibility on search engines like Google to drive organic traffic and reach more users.

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Schedule

To schedule content means to plan and automatically publish social media posts at specific times using tools like Meta Business Suite or MeetEdgar.

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Sentiment Analysis

Sentiment analysis is the process of using technology to identify and categorize opinions expressed on user-generated content.

S
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Shadow Ban

A shadow ban is a restriction placed on a user's content by a social media platform without any formal notification, impacting user's visibility.

S
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Short-form Video

Short-form video refers to bite-sized video content, used on platforms like TikTok, Instagram Reels, and YouTube Shorts.

S
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Snapchat

Snapchat is a multimedia messaging app, known for its filters and Stories feature, where users send disappearing photos, videos, and chat messages.

S
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Social Commerce

Social commerce refers to the process of buying and selling products directly within social media platforms.

S
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Social Inbox

A Social Inbox is a centralized dashboard or tool that consolidates all direct messages, comments, replies, mentions, and interactions in one place.

S
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Social Listening

Social listening is the process of analyzing online conversations to understand audience sentiment, trends, and insights about your brand or industry.

S
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Social Media Management

Social media management is the process of planning, posting, and analyzing content across platforms to grow and engage your audience.

S
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Social Media SEO

Social Media SEO involves using SEO techniques on social media to boost visibility in both platform and search engine results.

S
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Social Monitoring

Social monitoring is the process of tracking and collecting social media mentions, tags, and keywords to stay informed about conversations around your brand.

S
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Social Proof

Social proof is when people follow others' actions, trusting the crowd’s behavior as a signal of what’s right or popular.

S
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Spamming

Spamming on social media means sending repetitive, irrelevant, or unwanted messages or comments, often to promote something or get attention.

S
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Sponsored Post

A sponsored post is paid content on social media created to promote a brand, product, or service, often created by influencers or advertisers.

S
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Stickers

Stickers are interactive visual elements that can be added to social media posts or stories.

S
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Stories

Stories are short, time-limited photo or video posts on social media that disappear after 24 hours.

S
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Subscriber

A subscriber is someone who opts in to receive content from a creator or brand regularly and directly.

S
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TBT

Throwback Thursday (#TBT) is a popular weekly social media trend where users share nostalgic photos or memories, boosting engagement and storytelling.

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Tag

Tagging is a way to link users, topics, or content using usernames, hashtags, or image tags.

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Target Audience

A target audience is the specific group of people you want to reach with your social media content—defined by interests, behavior, location, or demographics.

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Threads

Threads is a text-focused social media app by Instagram (Meta) designed for real-time updates, public conversations, and community engagement.

T
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TikTok

TikTok is a popular social media platform where people create and watch short videos with music, effects, and trends.

T
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TikTok Shop

TikTok Shop is an in-app shopping feature that lets users discover, buy, and sell products directly through videos, livestreams, and creator content.

T
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Timeline

A timeline is a feed of posts and updates from accounts you follow on social media, your personal stream of shared content.

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Trendjacking

Trendjacking is when a brand quickly joins a viral trend or conversation to gain attention, boost engagement, or promote its message.

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Trends

Trends are popular topics, hashtags, or content styles that quickly gain attention on social media, shaping what users see, share, and engage with.

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Tumblr

Tumblr is a microblogging and social media platform where users share text, images, GIFs, and more.

T
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Twitter (X)

Twitter (now X) is a social media platform where users share short posts, or “tweets,” to connect, engage, and stay updated in real-time.

T
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UGC (User-Generated Content)

UGC (User-Generated Content) is any content created by real users, not brands, and shared online to boost trust and engagement.

U
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URL Shortener

A URL shortener is a tool that makes long web links shorter and easier to share, perfect for social media, texting, and cleaner posts.

U
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Unfollow

Unfollow means removing someone from your social media feed so you no longer see their posts or updates, without necessarily blocking or unfriending them.

U
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Username

A username is your unique name on social media or apps. It's how people find or tag you online, like your digital nickname or ID.

U
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Views

Views count how many times your video or post was watched or opened on social media, even if it's by the same person more than once.

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Viral

Viral content refers to a post, video, or meme gets shared super fast and seen by millions. It's popular online content that spreads like wildfire.

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Vlogging

Vlogging means making and sharing videos about your life, ideas, or interests, like a video blog, on social media.

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Watch Time

Watch time is the total amount of time people spend watching your video content. It helps platforms know if viewers enjoy and stay on your videos.

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Webinar

A webinar is an online event or class where a person or company teaches, presents, or shares info live through video.

W
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X

X (formerly Twitter) is a social media app where people share short posts, called tweets, to talk, share news, and connect with others in real time.

X
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YouTube

YouTube is a video-sharing website where people watch, upload, and share videos. It’s one of the world’s most popular platforms for creators and viewers.

Y
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