Social Media Glossary

Live streaming

Live streaming is broadcasting video in real time to engage with your audience directly through comments and reactions.

Long-form video

Long-form video is extended video content that is longer in duration, often for storytelling or in-depth topics.

Lookalike audience

A lookalike audience is a group of people who share traits with your existing audience and are targeted for ads to increase reach.

Manychat

Manychat is a chatbot platform that helps automate conversations on Messenger, Instagram, and other channels.

Marketing automation

Tools that schedule, manage, and analyze marketing efforts automatically.

Marketing funnel

A marketing funnel is the journey people take from discovering your brand to becoming a customer, often shown in stages like awareness, interest, and conversion.

Mashup

A blend of multiple content types, such as audio, video, or posts.

Media Kit

A document with stats and info creators send to brands for partnership opportunities.

Meme

A humorous image or video shared widely, often referencing trends or pop culture.

Mention

Tagging another account in a post, comment, or story to give credit or attention.

Messenger

Meta’s messaging app used for private chats, often linked to Facebook.

Meta Business Suite

A tool to manage Facebook and Instagram business activity in one place.

Meta verified

A paid verification service by Meta for increased visibility and support.

Metric

A measurable value used to track social media performance, like likes, shares, reach, or engagement rate.

Micro Influencer

A micro influencer is a content creator with a smaller but highly engaged follower base.

Microblogging

Microblogging refers to posting short-form content like text, images, or links on platforms such as X or Tumblr to share updates quickly.

Monetization

Turning content or influence into income through ads, brand deals, affiliate links, or selling products and services.

NPS (Net Promoter Score)

NPS (Net Promoter Score) measures customer loyalty by asking how likely users are to recommend a brand on a scale from 0 to 10.

Network

A network is a group of connected users or accounts that interact on a social media platform: think followers, friends, or professional connections.

News Feed

A news feed is the real-time stream of posts, updates, and content from people, pages, or accounts you follow on social media platforms.

Newsletter

A newsletter is a recurring email sent to subscribers with updates, news, or curated content from a brand, creator, or business.

Notification

A notification is an alert that informs users about new activity on social media, like comments, mentions, messages, or follower updates.

OOTD

OOTD means “Outfit of the Day”, a popular hashtag used to share daily fashion looks on social media, especially Instagram and TikTok.

Omnichannel

Omnichannel is a marketing strategy that connects all customer touchpoints for a seamless experience across platforms, online and offline.

Organic Marketing

Organic marketing is the use of free content and engagement to attract, nurture, and convert audiences without paid ads.

Organic Reach

Organic reach refers to the number of people who see your content on social media without paid promotion.

Outbound Marketing

Outbound marketing is a traditional approach where businesses actively push messages to potential customers via ads, emails, and cold outreach.

POV (Point of View)

POV means Point of View: a creative content style that shows things from a character's or creator’s perspective.

Page Reach

Page reach refers to the number of unique users who have seen any content from your social media page.

Paid Partnership

A paid partnership is a collaboration where a brand pays a creator to promote products or services on social media.

Paid Social

Paid social is when businesses pay to show ads or promoted content on social media platforms.

Pay-Per-Click (PPC)

PPC, or Pay-Per-Click is an online ad model where advertisers pay only when someone clicks their ad.

Permalink

A permalink refers to a permanent web link to a specific social media post, page, or blog.

Personal Brand

A personal brand is how you present yourself online: your voice, values, and visuals across platforms.

Pin

A pin is a saved piece of content, like a post or image, usually on platforms like Pinterest or in comment sections.

Pinterest

Pinterest is a visual discovery social media platform where users find and save ideas as pins on themed boards.

Pinterest Board

A Pinterest board is a digital folder where you organize pins by topic or theme.

Podcast

A podcast is a series of audio episodes people can stream or download, often focused on niche topics.

Post

A post is any content you share on social media, like text, images, videos, or links.

Profile Picture

A profile picture is the image that represents your account on social media platforms.

Prospect

A prospect is a potential customer who may be interested in your product, service, or offer.

Quiet mode

Quiet Mode is a feature that silences social media notifications for a set time, helping users reduce screen time and focus without distractions.

ROI (Return on Investment)

ROI, or Return on Investment in social media measures how much value or revenue you gain from your content or campaigns compared to the cost.

RSS Feed

An RSS feed is a content stream that automatically shares updates from websites or blogs.

Reach

Reach refers to the total number of unique users who see your social media content.

Reactions

Reactions are quick responses (like likes, hearts, or emojis) that show how users feel about social media posts or messages.

Reels

Reels are short, vertical videos on Instagram and Facebook designed for discovery, creativity, and engagement through trending audio and effects.

Remarketing

Remarketing is a strategy that targets users who’ve engaged with your brand, showing them ads to encourage return visits and increase conversions.

Repost

Repurposing

Repurposing means reusing existing content in different formats or platforms to maximize its value and reach.

Retweet (RT)

A retweet (now called a repost on X) is when you share someone else’s post to your followers. It's key for amplification and content discovery.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) improves website visibility on search engines like Google to drive organic traffic and reach more users.

Schedule

To schedule content means to plan and automatically publish social media posts at specific times using tools like Meta Business Suite or MeetEdgar.

Sentiment Analysis

Sentiment analysis is the process of using technology to identify and categorize opinions expressed on user-generated content.

Shadow Ban

A shadow ban is a restriction placed on a user's content by a social media platform without any formal notification, impacting user's visibility.

Short-form Video

Short-form video refers to bite-sized video content, used on platforms like TikTok, Instagram Reels, and YouTube Shorts.

Snapchat

Snapchat is a multimedia messaging app, known for its filters and Stories feature, where users send disappearing photos, videos, and chat messages.

Social Commerce

Social commerce refers to the process of buying and selling products directly within social media platforms.

Social Inbox

A Social Inbox is a centralized dashboard or tool that consolidates all direct messages, comments, replies, mentions, and interactions in one place.

Social Listening

Social listening is the process of analyzing online conversations to understand audience sentiment, trends, and insights about your brand or industry.

Social Media Management

Social media management is the process of planning, posting, and analyzing content across platforms to grow and engage your audience.

Social Monitoring

Social monitoring is the process of tracking and collecting social media mentions, tags, and keywords to stay informed about conversations around your brand.

Social Proof

Social proof is when people follow others' actions, trusting the crowd’s behavior as a signal of what’s right or popular.

Spamming

Spamming on social media means sending repetitive, irrelevant, or unwanted messages or comments, often to promote something or get attention.

Sponsored Post

A sponsored post is paid content on social media created to promote a brand, product, or service, often created by influencers or advertisers.

Stickers

Stickers are interactive visual elements that can be added to social media posts or stories.

Stories

Stories are short, time-limited photo or video posts on social media that disappear after 24 hours.

Subscriber

A subscriber is someone who opts in to receive content from a creator or brand regularly and directly.