Glossary page

Social Media Glossary

Browse the most important social media marketing terms below. Don’t get lost in the social media jargon, this glossary breaks it all down for you.

Alpha

A/B Testing

A/B testing compares two versions to find the best performer like testing headlines, images, or call-to-action buttons.

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AI (Artificial Intelligence)

AI, short for Artificial Intelligence, is technology that mimics human thinking to automate tasks like content creation or chat responses.

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AMA (Ask Me Anything)

AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.

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Ads refers to paid posts designed to promote content, products, or services on social media platforms.

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Ads Manager

A dashboard for creating, managing, and analyzing paid social media campaigns.

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Algorithm

An algorithm is the set of rules on a platform’s system that decides what content users see based on behavior and relevance.

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Algospeak

Algospeak is a coded language used to avoid algorithm filters on platforms like TikTok or Instagram.

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Analytics

Analytics are data insights that show how your content performs, including metrics like reach, clicks, engagement, and follower growth.

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Audience segmentation

Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.

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Bravo

B2B

B2B is short for business-to-business, referring to companies that market their products or services to other businesses rather than individual consumers.

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Batching

Creating multiple pieces of content at once to streamline the social media process.

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BeReal

BeReal is a social app that prompts users to post unfiltered photos at a random time daily.

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Bio

A bio is the short description in a social media profile that explains visitors about who you are, what you do, or what your page is about.

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Bluesky

Bluesky is a decentralized social app built as an alternative to traditional social platforms.

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Boomerang

Instagram Boomerangs are a looping video format that plays forward and backward quickly.

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Boosted post

Boosting a post means paying to promote an existing social media post to reach a larger or more targeted audience.

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Bot followers

Bot followers are fake or automated accounts that inflate follower count but don’t engage with content.

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Brand advocate

A brand advocate is a loyal customer or fan who shares and promotes your brand voluntarily through social media or word-of-mouth.

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Brand awareness

Brand awareness refers to how familiar and recognizable your brand is to your target audience.

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Brand mention

A brand mention is when someone tags or references your brand in a social media post, comment, or story, with or without a link.

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Branding

Branding is the process of creating a unique identity for your business through visuals, messaging, tone, and overall online presence.

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Charlie

CPC (Cost per click)

CPC means cost per click and refers to how much you pay each time someone clicks on your social media ad.

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CTA (Call to action)

CTA stands for call to action, which is a prompt that encourages users to take an action, like clicking a link, subscribing, or making a purchase.

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CTR (Click-through rate)

CTR stands for click through rate, which is the percentage of users who clicked a link after seeing a post.

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Campaign

A campaign is focused effort (usually a series of planned posts or ads) designed to achieve a specific marketing goal over a set period.

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Caption

A caption is the text that accompanies a social media post and can provide context, prompts, or calls to action.

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Carousel post

A carousel is a social media post format with multiple images or videos users can swipe through.

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Character count

Character count refers to the total number of letters, symbols, and spaces used in a post or caption.

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Chatbot

A chatbot is an automated tool that responds to messages or comments, often used for customer service or FAQs.

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Clickbait

Clickbait is a misleading or exaggerated headline or thumbnail meant to attract attention and get more clicks.

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Close Friends

Close Friends is an Instagram feature that lets users share private Stories with a selected group of followers.

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Co-marketing

Co-marketing is when two brands team up to promote a campaign or content to both of their audiences.

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Collab

A collab, short for collaboration, refers to a joint content created by two or more users or brands.

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Community Manager

A community manager is a professional responsible for engaging with followers, responding to comments, and building online relationships.

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Content Calendar

Content calendar is a planning tool for planning, scheduling and organizing social media posts.

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Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage your target audience.

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Content Pillars

Content pillars are key themes or topics that guide a brand’s social media strategy across channels.

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Conversion

A conversion happens when a user completes a desired action, like signing up or purchasing.

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Cover photo

A cover photo is the large banner image at the top of a social media profile or page.

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Creator

A creator is someone who produces original content shared on social media platforms.

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Creator Economy

The creator economy refers to the digital ecosystem where creators earn income through content.

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Creator Marketplace

A creator marketplace is a platform that connects brands with content creators for collaboration.

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Cross-posting

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

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Cross-promotion

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

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Crowdsourcing

Crowdsourcing is gathering ideas, content, or feedback from a large group of people, typically through social media.

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Delta

DM (Direct Message)

A DM, or direct message, is a private message sent between users on social media platforms.

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Dark Social

Dark social refers to content shared privately via DMs, emails, or messaging apps that’s difficult to track with analytics tools.

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Deinfluencing

Discouraging followers from buying products, often due to overhype.

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Dislikes

Dislikes are negative reactions on social media that indicate users didn’t enjoy or agree with a post, video, or comment.

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Doomscrolling

Doomscrolling is the act of continuously scrolling through negative or upsetting news and content on social media.

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Duet (TikTok)

A duet is a TikTok feature that lets you record your video alongside another, often used to react, collaborate, or respond.

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Echo

Earned Media

Earned media means free publicity you get through mentions, shares, or customer reviews rather than paid ads.

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Ecommerce

E-commerce (electronic commerce) is the buying and selling products or services online, often integrated with social.

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Email marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers to nurture leads, promote content, and convert customers.

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Emoji

An emoji is a small digital icon or symbol used to express emotions, reactions, or ideas in social media posts and messages.

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Engagement Rate

Engagement rate is a metric that measures how actively people interact with your content through likes, comments, saves, or shares.

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Evergreen content

Evergreen content refers to a timeless content that remains relevant and valuable long after it’s published, like tips or how-tos.

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Explore page

The Explore page is a discovery feed on platforms like Instagram that shows trending or personalized content based on user interests.

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Foxtrot

FYP (For You Page)

FYP stands for For You Page on TikTok, the main feed where users discover trending and personalized content.

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Facebook

Facebook is a social media platform used to connect with others, share content, and market businesses through pages and ads.

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Facebook business page

A Facebook business page is a public profile for brands to share updates, run ads, and connect with their audience.

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Fake followers

Fake followers are bot or inactive accounts that follow users, artificially inflating the follower count without real engagement.

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Fediverse

Fediverse refers to a network of decentralized social media platforms that can interact with each other, like Mastodon.

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Feed

A feed is the scrolling stream of posts a user sees on a social platform, including content from people or pages they follow.

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Filter

A filter is a visual effect that alters the appearance of photos or videos to match a style, theme, or mood.

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Finsta

Finsta is a private Instagram account used to share more personal or unfiltered content with close friends.

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Follow Friday (#FF)

Follow Friday, or #FF, is a weekly hashtag used to recommend and promote other users to your followers, typically on Fridays.

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Follower growth

Follower growth refers to the increase in the number of people who follow your social media account over time.

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Golf

GIF

A GIF (Graphics Interchange Format) is a short, looping animation format file commonly used online to convey reactions, humor, or emotions visually.

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GRWM

GRWM stands for “Get Ready With Me,” a popular video format where creators share their routines or prep for the day or an event.

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Geotargeting

Geotargeting refers to showing ads or content to users based on their geographic location, like city or country.

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Google Business Profile

Google Business Profile is a free listing tool from Google that helps businesses appear in Google Search and Maps with important info and reviews.

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Gram

Gram is a casual term used to refer to Instagram or an individual Instagram post.

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Groups

Groups are online communities on social media where users connect around shared interests, topics, or goals.

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Hotel

Handle

A handle is your unique username or account identifier on social media platforms.

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Hashtag

A hashtag is a keyword or phrase preceded by # that helps categorize content and improve visibility in searches or feeds.

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Highlights

Highlights is a feature on Instagram for saved Stories displayed on a profile beyond the 24-hour limit.

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India

ICYMI (in case you missed it)

ICYMI means "In Case You Missed It" and is used to reshare or highlight older content for new or returning viewers.

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IGTV

IGTV was Instagram’s long-form video feature, allowing users to upload vertical videos longer than one minute.

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IMO

IMO stands for "In My Opinion" and is often used in captions, comments, or replies to share personal thoughts on social media.

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Impressions

Impressions are the total number of times your post or ad is displayed on users’ screens, regardless of clicks or engagement.

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Inbound Marketing

Inbound marketing is a strategy focused on attracting customers through valuable content , SEO, and engagement rather than direct sales.

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Influencer

An influencer is a content creator with an engaged audience who can shape opinions and drive buying decisions.

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Influencer Marketing

Partnering with influencers to promote a brand or product to their followers.

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Infographic

An infographic is a visual way to present data or information using graphics, icons, and minimal text to make it easier to understand.

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Insights

Analytics showing how posts perform across engagement, reach, and demographics.

Learn More

Instagram

Instagram is a social media platform for sharing photos, videos, Stories, and Reels, popular for its visual-first content.

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Instagram Shops

Instagram Shops, or Instagram Shopping is a feature that lets businesses showcase and sell products directly within the Instagram app.

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Instagrammable

Visually appealing content that’s ideal for posting on Instagram.

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Juliet

A/B Testing

A/B testing compares two versions to find the best performer like testing headlines, images, or call-to-action buttons.

Learn More

AI (Artificial Intelligence)

AI, short for Artificial Intelligence, is technology that mimics human thinking to automate tasks like content creation or chat responses.

Learn More

AMA (Ask Me Anything)

AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.

Learn More

Ads refers to paid posts designed to promote content, products, or services on social media platforms.

Learn More

Ads Manager

A dashboard for creating, managing, and analyzing paid social media campaigns.

Learn More

Algorithm

An algorithm is the set of rules on a platform’s system that decides what content users see based on behavior and relevance.

Learn More

Algospeak

Algospeak is a coded language used to avoid algorithm filters on platforms like TikTok or Instagram.

Learn More

Analytics

Analytics are data insights that show how your content performs, including metrics like reach, clicks, engagement, and follower growth.

Learn More

Audience segmentation

Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.

Learn More

B2B

B2B is short for business-to-business, referring to companies that market their products or services to other businesses rather than individual consumers.

Learn More

Batching

Creating multiple pieces of content at once to streamline the social media process.

Learn More

BeReal

BeReal is a social app that prompts users to post unfiltered photos at a random time daily.

Learn More

Bio

A bio is the short description in a social media profile that explains visitors about who you are, what you do, or what your page is about.

Learn More

Bluesky

Bluesky is a decentralized social app built as an alternative to traditional social platforms.

Learn More

Boomerang

Instagram Boomerangs are a looping video format that plays forward and backward quickly.

Learn More

Boosted post

Boosting a post means paying to promote an existing social media post to reach a larger or more targeted audience.

Learn More

Bot followers

Bot followers are fake or automated accounts that inflate follower count but don’t engage with content.

Learn More

Brand advocate

A brand advocate is a loyal customer or fan who shares and promotes your brand voluntarily through social media or word-of-mouth.

Learn More

Brand awareness

Brand awareness refers to how familiar and recognizable your brand is to your target audience.

Learn More

Brand mention

A brand mention is when someone tags or references your brand in a social media post, comment, or story, with or without a link.

Learn More

Branding

Branding is the process of creating a unique identity for your business through visuals, messaging, tone, and overall online presence.

Learn More

CPC (Cost per click)

CPC means cost per click and refers to how much you pay each time someone clicks on your social media ad.

Learn More

CTA (Call to action)

CTA stands for call to action, which is a prompt that encourages users to take an action, like clicking a link, subscribing, or making a purchase.

Learn More

CTR (Click-through rate)

CTR stands for click through rate, which is the percentage of users who clicked a link after seeing a post.

Learn More

Campaign

A campaign is focused effort (usually a series of planned posts or ads) designed to achieve a specific marketing goal over a set period.

Learn More

Caption

A caption is the text that accompanies a social media post and can provide context, prompts, or calls to action.

Learn More

Carousel post

A carousel is a social media post format with multiple images or videos users can swipe through.

Learn More

Character count

Character count refers to the total number of letters, symbols, and spaces used in a post or caption.

Learn More

Chatbot

A chatbot is an automated tool that responds to messages or comments, often used for customer service or FAQs.

Learn More

Clickbait

Clickbait is a misleading or exaggerated headline or thumbnail meant to attract attention and get more clicks.

Learn More

Close Friends

Close Friends is an Instagram feature that lets users share private Stories with a selected group of followers.

Learn More

Co-marketing

Co-marketing is when two brands team up to promote a campaign or content to both of their audiences.

Learn More

Collab

A collab, short for collaboration, refers to a joint content created by two or more users or brands.

Learn More

Community Manager

A community manager is a professional responsible for engaging with followers, responding to comments, and building online relationships.

Learn More

Content Calendar

Content calendar is a planning tool for planning, scheduling and organizing social media posts.

Learn More

Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage your target audience.

Learn More

Content Pillars

Content pillars are key themes or topics that guide a brand’s social media strategy across channels.

Learn More

Conversion

A conversion happens when a user completes a desired action, like signing up or purchasing.

Learn More

Cover photo

A cover photo is the large banner image at the top of a social media profile or page.

Learn More

Creator

A creator is someone who produces original content shared on social media platforms.

Learn More

Creator Economy

The creator economy refers to the digital ecosystem where creators earn income through content.

Learn More

Creator Marketplace

A creator marketplace is a platform that connects brands with content creators for collaboration.

Learn More

Cross-posting

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

Learn More

Cross-promotion

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

Learn More

Crowdsourcing

Crowdsourcing is gathering ideas, content, or feedback from a large group of people, typically through social media.

Learn More

DM (Direct Message)

A DM, or direct message, is a private message sent between users on social media platforms.

Learn More

Dark Social

Dark social refers to content shared privately via DMs, emails, or messaging apps that’s difficult to track with analytics tools.

Learn More

Deinfluencing

Discouraging followers from buying products, often due to overhype.

Learn More

Dislikes

Dislikes are negative reactions on social media that indicate users didn’t enjoy or agree with a post, video, or comment.

Learn More

Doomscrolling

Doomscrolling is the act of continuously scrolling through negative or upsetting news and content on social media.

Learn More

Duet (TikTok)

A duet is a TikTok feature that lets you record your video alongside another, often used to react, collaborate, or respond.

Learn More

Earned Media

Earned media means free publicity you get through mentions, shares, or customer reviews rather than paid ads.

Learn More

Ecommerce

E-commerce (electronic commerce) is the buying and selling products or services online, often integrated with social.

Learn More

Email marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers to nurture leads, promote content, and convert customers.

Learn More

Emoji

An emoji is a small digital icon or symbol used to express emotions, reactions, or ideas in social media posts and messages.

Learn More

Engagement Rate

Engagement rate is a metric that measures how actively people interact with your content through likes, comments, saves, or shares.

Learn More

Evergreen content

Evergreen content refers to a timeless content that remains relevant and valuable long after it’s published, like tips or how-tos.

Learn More

Explore page

The Explore page is a discovery feed on platforms like Instagram that shows trending or personalized content based on user interests.

Learn More

FYP (For You Page)

FYP stands for For You Page on TikTok, the main feed where users discover trending and personalized content.

Learn More

Facebook

Facebook is a social media platform used to connect with others, share content, and market businesses through pages and ads.

Learn More

Facebook business page

A Facebook business page is a public profile for brands to share updates, run ads, and connect with their audience.

Learn More

Fake followers

Fake followers are bot or inactive accounts that follow users, artificially inflating the follower count without real engagement.

Learn More

Fediverse

Fediverse refers to a network of decentralized social media platforms that can interact with each other, like Mastodon.

Learn More

Feed

A feed is the scrolling stream of posts a user sees on a social platform, including content from people or pages they follow.

Learn More

Filter

A filter is a visual effect that alters the appearance of photos or videos to match a style, theme, or mood.

Learn More

Finsta

Finsta is a private Instagram account used to share more personal or unfiltered content with close friends.

Learn More

Follow Friday (#FF)

Follow Friday, or #FF, is a weekly hashtag used to recommend and promote other users to your followers, typically on Fridays.

Learn More

Follower growth

Follower growth refers to the increase in the number of people who follow your social media account over time.

Learn More

GIF

A GIF (Graphics Interchange Format) is a short, looping animation format file commonly used online to convey reactions, humor, or emotions visually.

Learn More

GRWM

GRWM stands for “Get Ready With Me,” a popular video format where creators share their routines or prep for the day or an event.

Learn More

Geotargeting

Geotargeting refers to showing ads or content to users based on their geographic location, like city or country.

Learn More

Google Business Profile

Google Business Profile is a free listing tool from Google that helps businesses appear in Google Search and Maps with important info and reviews.

Learn More

Gram

Gram is a casual term used to refer to Instagram or an individual Instagram post.

Learn More

Groups

Groups are online communities on social media where users connect around shared interests, topics, or goals.

Learn More

Handle

A handle is your unique username or account identifier on social media platforms.

Learn More

Hashtag

A hashtag is a keyword or phrase preceded by # that helps categorize content and improve visibility in searches or feeds.

Learn More

Highlights

Highlights is a feature on Instagram for saved Stories displayed on a profile beyond the 24-hour limit.

Learn More

ICYMI (in case you missed it)

ICYMI means "In Case You Missed It" and is used to reshare or highlight older content for new or returning viewers.

Learn More

IGTV

IGTV was Instagram’s long-form video feature, allowing users to upload vertical videos longer than one minute.

Learn More

IMO

IMO stands for "In My Opinion" and is often used in captions, comments, or replies to share personal thoughts on social media.

Learn More

Impressions

Impressions are the total number of times your post or ad is displayed on users’ screens, regardless of clicks or engagement.

Learn More

Inbound Marketing

Inbound marketing is a strategy focused on attracting customers through valuable content , SEO, and engagement rather than direct sales.

Learn More

Influencer

An influencer is a content creator with an engaged audience who can shape opinions and drive buying decisions.

Learn More

Influencer Marketing

Partnering with influencers to promote a brand or product to their followers.

Learn More

Infographic

An infographic is a visual way to present data or information using graphics, icons, and minimal text to make it easier to understand.

Learn More

Insights

Analytics showing how posts perform across engagement, reach, and demographics.

Learn More

Instagram

Instagram is a social media platform for sharing photos, videos, Stories, and Reels, popular for its visual-first content.

Learn More

Instagram Shops

Instagram Shops, or Instagram Shopping is a feature that lets businesses showcase and sell products directly within the Instagram app.

Learn More

Instagrammable

Visually appealing content that’s ideal for posting on Instagram.

Learn More

KPIs (Key Performance Indicators)

Metrics used to evaluate success in meeting social media goals.

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Keyword

A keyword is a specific word or phrase users search for, used in content to boost SEO and visibility on social platforms and search engines.

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Lead

A lead is a potential customer who has shown interest in your product or service, often by reaching out, signing up or downloading something.

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Lead magnet

A lead magnet is a free resource or incentive offered to users in exchange for their contact information, like an email address.

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Lemon8

Lemon8 is a social app by ByteDance that blends aesthetics and lifestyle content, similar to Instagram and Pinterest.

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Like

A like is a basic form of engagement that shows appreciation for a post, comment, or message on social media platforms.

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Link in bio

Link in bio refers to the clickable link in a social media profile, often used to direct users to websites, shops, or landing pages.

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LinkedIn is a professional networking and social media platform for sharing career updates, building connections, and posting business-related content.

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LinkedIn Company Page

A LinkedIn Company Page is a business profile where companies share updates, attract talent, and engage with professionals.

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LinkedIn Showcase Page

A LinkedIn Showcase Page is a sub-page under a Company Page created to highlight specific brands, products, or campaigns.

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Live streaming

Live streaming is broadcasting video in real time to engage with your audience directly through comments and reactions.

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Kilo

KPIs (Key Performance Indicators)

Metrics used to evaluate success in meeting social media goals.

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Keyword

A keyword is a specific word or phrase users search for, used in content to boost SEO and visibility on social platforms and search engines.

Learn More

Lima

Lead

A lead is a potential customer who has shown interest in your product or service, often by reaching out, signing up or downloading something.

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Lead magnet

A lead magnet is a free resource or incentive offered to users in exchange for their contact information, like an email address.

Learn More

Lemon8

Lemon8 is a social app by ByteDance that blends aesthetics and lifestyle content, similar to Instagram and Pinterest.

Learn More

Like

A like is a basic form of engagement that shows appreciation for a post, comment, or message on social media platforms.

Learn More

Link in bio

Link in bio refers to the clickable link in a social media profile, often used to direct users to websites, shops, or landing pages.

Learn More

LinkedIn is a professional networking and social media platform for sharing career updates, building connections, and posting business-related content.

Learn More

LinkedIn Company Page

A LinkedIn Company Page is a business profile where companies share updates, attract talent, and engage with professionals.

Learn More

LinkedIn Showcase Page

A LinkedIn Showcase Page is a sub-page under a Company Page created to highlight specific brands, products, or campaigns.

Learn More

Live streaming

Live streaming is broadcasting video in real time to engage with your audience directly through comments and reactions.

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Long-form video

Long-form video is extended video content that is longer in duration, often for storytelling or in-depth topics.

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Lookalike audience

A lookalike audience is a group of people who share traits with your existing audience and are targeted for ads to increase reach.

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Mike

Manychat

Manychat is a chatbot platform that helps automate conversations on Messenger, Instagram, and other channels.

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Marketing automation

Tools that schedule, manage, and analyze marketing efforts automatically.

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Marketing funnel

A marketing funnel is the journey people take from discovering your brand to becoming a customer, often shown in stages like awareness, interest, and conversion.

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Mashup

A blend of multiple content types, such as audio, video, or posts.

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Media Kit

A document with stats and info creators send to brands for partnership opportunities.

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Meme

A humorous image or video shared widely, often referencing trends or pop culture.

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Mention

Tagging another account in a post, comment, or story to give credit or attention.

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Messenger

Meta’s messaging app used for private chats, often linked to Facebook.

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Meta Business Suite

A tool to manage Facebook and Instagram business activity in one place.

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Meta verified

A paid verification service by Meta for increased visibility and support.

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Metric

A measurable value used to track social media performance, like likes, shares, reach, or engagement rate.

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Micro Influencer

A micro influencer is a content creator with a smaller but highly engaged follower base.

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Microblogging

Microblogging refers to posting short-form content like text, images, or links on platforms such as X or Tumblr to share updates quickly.

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Monetization

Turning content or influence into income through ads, brand deals, affiliate links, or selling products and services.

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A/B Testing

A/B testing compares two versions to find the best performer like testing headlines, images, or call-to-action buttons.

Learn More

AI (Artificial Intelligence)

AI, short for Artificial Intelligence, is technology that mimics human thinking to automate tasks like content creation or chat responses.

Learn More

AMA (Ask Me Anything)

AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.

Learn More

Ads refers to paid posts designed to promote content, products, or services on social media platforms.

Learn More

Ads Manager

A dashboard for creating, managing, and analyzing paid social media campaigns.

Learn More

Algorithm

An algorithm is the set of rules on a platform’s system that decides what content users see based on behavior and relevance.

Learn More

Algospeak

Algospeak is a coded language used to avoid algorithm filters on platforms like TikTok or Instagram.

Learn More

Analytics

Analytics are data insights that show how your content performs, including metrics like reach, clicks, engagement, and follower growth.

Learn More

Audience segmentation

Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.

Learn More

B2B

B2B is short for business-to-business, referring to companies that market their products or services to other businesses rather than individual consumers.

Learn More

Batching

Creating multiple pieces of content at once to streamline the social media process.

Learn More

BeReal

BeReal is a social app that prompts users to post unfiltered photos at a random time daily.

Learn More

Bio

A bio is the short description in a social media profile that explains visitors about who you are, what you do, or what your page is about.

Learn More

Bluesky

Bluesky is a decentralized social app built as an alternative to traditional social platforms.

Learn More

Boomerang

Instagram Boomerangs are a looping video format that plays forward and backward quickly.

Learn More

Boosted post

Boosting a post means paying to promote an existing social media post to reach a larger or more targeted audience.

Learn More

Bot followers

Bot followers are fake or automated accounts that inflate follower count but don’t engage with content.

Learn More

Brand advocate

A brand advocate is a loyal customer or fan who shares and promotes your brand voluntarily through social media or word-of-mouth.

Learn More

Brand awareness

Brand awareness refers to how familiar and recognizable your brand is to your target audience.

Learn More

Brand mention

A brand mention is when someone tags or references your brand in a social media post, comment, or story, with or without a link.

Learn More

Branding

Branding is the process of creating a unique identity for your business through visuals, messaging, tone, and overall online presence.

Learn More

CPC (Cost per click)

CPC means cost per click and refers to how much you pay each time someone clicks on your social media ad.

Learn More

CTA (Call to action)

CTA stands for call to action, which is a prompt that encourages users to take an action, like clicking a link, subscribing, or making a purchase.

Learn More

CTR (Click-through rate)

CTR stands for click through rate, which is the percentage of users who clicked a link after seeing a post.

Learn More

Campaign

A campaign is focused effort (usually a series of planned posts or ads) designed to achieve a specific marketing goal over a set period.

Learn More

Caption

A caption is the text that accompanies a social media post and can provide context, prompts, or calls to action.

Learn More

Carousel post

A carousel is a social media post format with multiple images or videos users can swipe through.

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Character count

Character count refers to the total number of letters, symbols, and spaces used in a post or caption.

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Chatbot

A chatbot is an automated tool that responds to messages or comments, often used for customer service or FAQs.

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Clickbait

Clickbait is a misleading or exaggerated headline or thumbnail meant to attract attention and get more clicks.

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Close Friends

Close Friends is an Instagram feature that lets users share private Stories with a selected group of followers.

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Co-marketing

Co-marketing is when two brands team up to promote a campaign or content to both of their audiences.

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Collab

A collab, short for collaboration, refers to a joint content created by two or more users or brands.

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Community Manager

A community manager is a professional responsible for engaging with followers, responding to comments, and building online relationships.

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Content Calendar

Content calendar is a planning tool for planning, scheduling and organizing social media posts.

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Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage your target audience.

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Content Pillars

Content pillars are key themes or topics that guide a brand’s social media strategy across channels.

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Conversion

A conversion happens when a user completes a desired action, like signing up or purchasing.

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Cover photo

A cover photo is the large banner image at the top of a social media profile or page.

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Creator

A creator is someone who produces original content shared on social media platforms.

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Creator Economy

The creator economy refers to the digital ecosystem where creators earn income through content.

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Creator Marketplace

A creator marketplace is a platform that connects brands with content creators for collaboration.

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Cross-posting

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

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Cross-promotion

Cross-posting refers to sharing the same content on multiple social media platforms to maximize reach and save time.

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Crowdsourcing

Crowdsourcing is gathering ideas, content, or feedback from a large group of people, typically through social media.

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DM (Direct Message)

A DM, or direct message, is a private message sent between users on social media platforms.

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Dark Social

Dark social refers to content shared privately via DMs, emails, or messaging apps that’s difficult to track with analytics tools.

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Deinfluencing

Discouraging followers from buying products, often due to overhype.

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Dislikes

Dislikes are negative reactions on social media that indicate users didn’t enjoy or agree with a post, video, or comment.

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Doomscrolling

Doomscrolling is the act of continuously scrolling through negative or upsetting news and content on social media.

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Duet (TikTok)

A duet is a TikTok feature that lets you record your video alongside another, often used to react, collaborate, or respond.

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Earned Media

Earned media means free publicity you get through mentions, shares, or customer reviews rather than paid ads.

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Ecommerce

E-commerce (electronic commerce) is the buying and selling products or services online, often integrated with social.

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Email marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers to nurture leads, promote content, and convert customers.

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Emoji

An emoji is a small digital icon or symbol used to express emotions, reactions, or ideas in social media posts and messages.

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Engagement Rate

Engagement rate is a metric that measures how actively people interact with your content through likes, comments, saves, or shares.

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Evergreen content

Evergreen content refers to a timeless content that remains relevant and valuable long after it’s published, like tips or how-tos.

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Explore page

The Explore page is a discovery feed on platforms like Instagram that shows trending or personalized content based on user interests.

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FYP (For You Page)

FYP stands for For You Page on TikTok, the main feed where users discover trending and personalized content.

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Facebook

Facebook is a social media platform used to connect with others, share content, and market businesses through pages and ads.

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Facebook business page

A Facebook business page is a public profile for brands to share updates, run ads, and connect with their audience.

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Fake followers

Fake followers are bot or inactive accounts that follow users, artificially inflating the follower count without real engagement.

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Fediverse

Fediverse refers to a network of decentralized social media platforms that can interact with each other, like Mastodon.

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Feed

A feed is the scrolling stream of posts a user sees on a social platform, including content from people or pages they follow.

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Filter

A filter is a visual effect that alters the appearance of photos or videos to match a style, theme, or mood.

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Finsta

Finsta is a private Instagram account used to share more personal or unfiltered content with close friends.

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Follow Friday (#FF)

Follow Friday, or #FF, is a weekly hashtag used to recommend and promote other users to your followers, typically on Fridays.

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Follower growth

Follower growth refers to the increase in the number of people who follow your social media account over time.

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GIF

A GIF (Graphics Interchange Format) is a short, looping animation format file commonly used online to convey reactions, humor, or emotions visually.

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GRWM

GRWM stands for “Get Ready With Me,” a popular video format where creators share their routines or prep for the day or an event.

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Geotargeting

Geotargeting refers to showing ads or content to users based on their geographic location, like city or country.

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Google Business Profile

Google Business Profile is a free listing tool from Google that helps businesses appear in Google Search and Maps with important info and reviews.

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Gram

Gram is a casual term used to refer to Instagram or an individual Instagram post.

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Groups

Groups are online communities on social media where users connect around shared interests, topics, or goals.

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Handle

A handle is your unique username or account identifier on social media platforms.

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Hashtag

A hashtag is a keyword or phrase preceded by # that helps categorize content and improve visibility in searches or feeds.

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Highlights

Highlights is a feature on Instagram for saved Stories displayed on a profile beyond the 24-hour limit.

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ICYMI (in case you missed it)

ICYMI means "In Case You Missed It" and is used to reshare or highlight older content for new or returning viewers.

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IGTV

IGTV was Instagram’s long-form video feature, allowing users to upload vertical videos longer than one minute.

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IMO

IMO stands for "In My Opinion" and is often used in captions, comments, or replies to share personal thoughts on social media.

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Impressions

Impressions are the total number of times your post or ad is displayed on users’ screens, regardless of clicks or engagement.

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Inbound Marketing

Inbound marketing is a strategy focused on attracting customers through valuable content , SEO, and engagement rather than direct sales.

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Influencer

An influencer is a content creator with an engaged audience who can shape opinions and drive buying decisions.

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Influencer Marketing

Partnering with influencers to promote a brand or product to their followers.

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Infographic

An infographic is a visual way to present data or information using graphics, icons, and minimal text to make it easier to understand.

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Insights

Analytics showing how posts perform across engagement, reach, and demographics.

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Instagram

Instagram is a social media platform for sharing photos, videos, Stories, and Reels, popular for its visual-first content.

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Instagram Shops

Instagram Shops, or Instagram Shopping is a feature that lets businesses showcase and sell products directly within the Instagram app.

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Instagrammable

Visually appealing content that’s ideal for posting on Instagram.

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KPIs (Key Performance Indicators)

Metrics used to evaluate success in meeting social media goals.

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Keyword

A keyword is a specific word or phrase users search for, used in content to boost SEO and visibility on social platforms and search engines.

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Lead

A lead is a potential customer who has shown interest in your product or service, often by reaching out, signing up or downloading something.

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Lead magnet

A lead magnet is a free resource or incentive offered to users in exchange for their contact information, like an email address.

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Lemon8

Lemon8 is a social app by ByteDance that blends aesthetics and lifestyle content, similar to Instagram and Pinterest.

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Like

A like is a basic form of engagement that shows appreciation for a post, comment, or message on social media platforms.

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Link in bio

Link in bio refers to the clickable link in a social media profile, often used to direct users to websites, shops, or landing pages.

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LinkedIn is a professional networking and social media platform for sharing career updates, building connections, and posting business-related content.

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