What is Geotargeting?

Geotargeting is the practice of delivering content or advertisements to users based on their geographic location. It uses data like IP addresses, GPS, or location tags to determine where someone is and then shows them content tailored to that region.

How does Geotargeting work on social media?

Social media platforms collect location data through various methods: GPS coordinates from mobile devices, IP addresses, profile information, and check-ins. Platforms like Facebook, Instagram, and Twitter then allow advertisers to select geographic parameters when setting up campaigns.

When creating social media ads, you can typically target by:

- Countries
- States/provinces
- Cities
- Postal/zip codes
- Radius targeting (showing ads to people within a certain distance of a location)

Why is Geotargeting important for your social strategy?

Geotargeting significantly improves campaign relevance and ROI by ensuring your content reaches only those audiences who can actually take action. A restaurant promotion is only valuable to people who can physically visit, while regional events only matter to local audiences. By focusing your budget on reaching the right geographic audiences, you'll see higher engagement rates and better conversion metrics.