What is Engagement Rate?

Engagement Rate is a social media metric that measures how actively your audience interacts with your social media content relative to your reach or follower count. It typically includes actions like likes, comments, shares, saves, and clicks, calculated as a percentage of your total audience or impressions.

Why is Engagement Rate important?

This metric matters because it reveals the resonance of your content, not just its reach. A large follower count means little if those followers aren't actively engaging with your posts. In fact, many brands and influencer marketing platforms prioritize engagement rate over raw follower numbers when evaluating partnership opportunities.

How to calculate Engagement Rate:

The basic formula for engagement rate is: (Total Engagements ÷ Reach or Followers) × 100 = Engagement Rate (%)

Each platform has different benchmarks for good engagement:

Instagram: 1-5% is considered average, above 5% is excellent
Facebook: 0.5-1% is average for pages
X/Twitter: 0.2-0.9% is typical
LinkedIn: 2% is considered good for company pages
TikTok: 5-15% engagement rates are common due to the algorithm