When Hootsuite posts one of your updates to social media, it is hidden from your list of uploaded posts – eventually, your queue will run dry and Hootsuite will stop posting to your accounts until you manually reschedule.

Edgar, on the other hand, stores all of your updates online in a category-based library, where they remain even after they’ve been posted once.

Edgar allows you to create as many update categories as you’d like in order to organize your library of posts, allowing you to customize your schedule based on when you’d like to share different types of content.

Both Hootsuite and Edgar allow you to upload new content and manually schedule it to go out to one or multiple social accounts* at a specific time. In Hootsuite, you also have the option of using the Auto Scheduler, which gives the app control of your posting schedule, so it decides for you when it will post your content.

But what if you want certain updates to go out on certain networks at different times – times other than what Hootsuite’s Auto Scheduler decides for you?

Edgar also allows you to upload your updates into a queue, but you have complete control over your schedule on each social network you connect. You simply tell Edgar what type of content to post at which times, and then he’ll send out what you want, when and where you want it.

(Edgar also has comprehensive Help Docs and a super-friendly support team readily available if you run into any questions.)

In Hootsuite, you can use the Scheduler to view your scheduled messages, and even choose to view and manually repost selected archived updates.

With Edgar, this all happens automatically – if/when you run out of new updates in any of your scheduled categories, Edgar will automatically refill your queue* using previously-published updates saved in your online library.

This gives those updates the opportunity to be seen by a new segment of your audience while also ensuring that your queue never runs dry* and your social accounts never go quiet. And the best part is that you don’t have to remember to do it manually.

The lifecycle of a social media update is short. VERY short in some cases: People spend just one minute a day on Twitter. And Facebook users see only a tiny fraction of the thousands of potential posts sorted by Facebook’s algorithm.

Resharing your best content, then, means it can reach as many fans as possible – while also ensuring that your evergreen content is shared more than once without requiring you to continually write and upload new updates every week.*