What does GRWM mean?

GRWM stands for “Get Ready With Me.” It’s a popular content format where creators take viewers along as they prepare for their day, event, or activity. These videos are especially common on TikTok, Instagram Reels, and YouTube.

A GRWM might show someone doing their makeup, picking an outfit, or sharing thoughts while getting ready. It's personal, relatable, and often casual, which helps build authenticity and trust. For example, a fashion influencer might post a “GRWM for a wedding” video, showcasing their outfit and beauty routine while chatting with followers.

GRWM content works particularly well for beauty, fashion, lifestyle, and personal care brands, but creative marketers in other industries have also adapted the format to showcase their products in authentic, daily-life contexts.