What is a Boosted Post?

A boosted post is an existing organic social media post that you pay to give increased visibility in users' feeds. It's the simplest form of social media advertising, requiring just a few clicks to transform regular content into a paid promotion.

Unlike creating ads from scratch in Ads Manager, boosting works with content you've already published and allows you to extend its reach beyond your current followers. It's essentially putting money behind your best-performing content to amplify its impact.

How Boosted Posts Work:

When boosting a post, you can typically:
- Set a specific budget (as little as $1 per day)
- Define your target audience parameters
-Choose how long the boost will run
- Select placement options (where the post appears)
- Track basic performance metrics

Boosting offers a simpler alternative to full-scale ad campaigns, making it accessible for small businesses or creators new to paid social promotion.