What is a Brand Mention on Social Media?

A brand mention happens when someone references your company, product, or service on social media—either by tagging your profile directly or simply naming your brand in their post. These mentions act as digital word-of-mouth, creating visibility for your brand in conversations you didn't start yourself.

Mentions can be tagged (using your handle with @ symbol) or untagged (just naming your brand without creating a direct link). While tagged mentions automatically notify you, untagged mentions require special monitoring tools to discover.

Types of Brand Mentions:

- Direct customer feedback (positive or negative)
- Product recommendations to friends
- Questions about your products or services
- Content showing your products being used
- Comparisons with competitors

Tracking brand mentions provides valuable information about your reputation, helps identify potential customers or partnerships, and allows you to join relevant conversations.