A dashboard for creating, managing, and analyzing paid social media campaigns.
What is Ads Manager?
Ads Manager is the command center for creating, managing, and measuring social media advertising campaigns. While most platforms have their own version, Facebook/Instagram's Ads Manager is the most widely used.
Why Use Ads Manager?
It provides detailed control over ad targeting, budgeting, and performance tracking. For example, a small business can set a daily ad spend limit and track how many sales an ad generates.
Inside Ads Manager, you can:
- Set your campaign goal (like traffic or sales)
- Define your audience
- Choose where your ad appears
- Set your budget and schedule
- Monitor real-time performance
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Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.
AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.