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AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.
An AMA, short for “Ask Me Anything,” is a type of Q&A session where creators or brands invite followers to ask questions—about their life, business, expertise, or opinions. They break down barriers between public figures and their audiences, allowing for direct, "unfiltered interaction".
AMAs are often done via:
Instagram Stories (using the question sticker)
Reddit threads
TikTok or YouTube comments
Live streams
AMAs have spread across all major platforms, creating unique opportunities for authentic engagement and community building. Their interactive nature typically generates higher engagement than standard posts, making them valuable tools for algorithm visibility while fostering genuine connections.
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Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.
Analytics are data insights that show how your content performs, including metrics like reach, clicks, engagement, and follower growth.
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