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Ads refers to paid posts designed to promote content, products, or services on social media platforms.
Social media ads are paid promotions that appear on platforms like Facebook, Instagram, TikTok, or LinkedIn. Unlike organic posts, ads are boosted to reach a larger or more targeted audience.
Social media ads work by targeting users based on their interests, behavior, location, or demographics. Advertisers set a goal (like website clicks, engagement, or conversions) and pay to display content to these targeted users. The advertiser is then charged based on the ad type, such as cost per click (CPC) or cost per thousand views (CPM).
For example, a fitness brand might target ads to users who follow workout pages.
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Image ads (single photo + text)
Video ads (short clips, like TikTok promotions)
Carousel ads (multiple scrollable images)
Sponsored posts (boosted organic-looking content)
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Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.
AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.
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