What is a CTA (Call to Action)?

A CTA, or Call to Action, is a word, phrase, or sentence that tells your audience exactly what you want them to do next. It’s a key part of marketing and content strategy because it guides users toward a specific goal, like clicking a link, making a purchase, signing up, or engaging with your content.

What Does CTA Mean on Social Media?

On social media, a CTA is often found in your captions, Stories, buttons, or visuals, encouraging people to take an action right then and there. That action could be as simple as liking a post, leaving a comment, sharing with friends, or as focused as clicking a link in your bio or DMing your brand.

Without a CTA, users might enjoy your content but then continue scrolling. A strong CTA guides them toward taking the specific action that helps you achieve your goals, whether that's visiting your website, signing up for something, or engaging with your post.

Common Social Media CTAs:

“Click the link in bio”
“Shop now”
"Tag a friend who needs to see this"
"Share your story in the comments"
"Swipe up to learn more"
"Save this post for later"

Even something like asking a question in your caption is a form of CTA.