What is Crowdsourcing?

Crowdsourcing is when a company, organization, or individual gathers ideas, content, services, or solutions by asking a large group of people (usually online) for help. Instead of relying on just one expert or internal team, crowdsourcing taps into the creativity, knowledge, or contributions of the public.

Crowdsourcing on Social Media

On Social Media, crowdsourcing means gathering ideas, content, opinions, or information from your social media audience instead of creating everything yourself.
This approach turns followers from passive consumers into active participants in your content creation process. It's a powerful way to generate fresh ideas while simultaneously boosting engagement and making your audience feel valued.

Ways to Use Crowdsourcing on Social Media:

Polls and surveys about product features or preferences
Photo contests where users submit content for consideration
Asking followers to name a new product
Gathering questions for an upcoming Q&A session
Requesting caption ideas for images
Collecting user stories and experiences

Crowdsourcing is a powerful way to involve your audience, gather fresh ideas, and build a sense of community. It also helps brands save time, gain valuable insights, and create content or solutions that are more aligned with what people actually want.