What is Facebook Messenger?

Messenger refers to Facebook Messenger, a messaging application and platform developed by Meta (formerly Facebook) that enables text, voice, and video communications between users.

Facebook Messenger for Business
Messenger provides businesses direct, private communication channels with their audience. Unlike public-facing content, Messenger enables personalized, one-to-one interactions that can nurture relationships and drive conversions. Therefore, business can use messenger for:
Offer live chat support
Send automated welcome messages
Qualify leads through bots
Launch campaigns via sponsored messages

For instance, an online retailer might use a Messenger bot to guide customers through product selection, answer sizing questions, and provide shipping updates, all without human intervention for basic inquiries.