A news feed is the real-time stream of posts, updates, and content from people, pages, or accounts you follow on social media platforms.
A News Feed is the primary content stream on many social media platforms that displays updates, posts, and activities from connections in your network. It serves as your personalized window into platform activity, aggregating content based on your connections and, increasingly, algorithmic recommendations.
Originally, most News Feeds displayed content chronologically—the newest posts appeared at the top. Today, most platforms use complex algorithms to determine what appears in your feed and in what order. These algorithms typically consider:
Social media feeds are always changing because platforms update their algorithms often. What influences a news feed today might change tomorrow. Since the feed is where most user attention goes, making it prime real estate for content visibility, brands and businesses must stay agile to maintain their presence.
Different platforms have distinct approaches to News Feeds:
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NPS (Net Promoter Score) measures customer loyalty by asking how likely users are to recommend a brand on a scale from 0 to 10.
A notification is an alert that informs users about new activity on social media, like comments, mentions, messages, or follower updates.