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An algorithm is the set of rules on a platform’s system that decides what content users see based on behavior and relevance.
Algorithms are sets of rules used by social media platforms that determine what content users see in their feeds and in what order. It looks at factors like your past activity, interests, engagement levels, and trending content to serve up posts it thinks you’ll enjoy or interact with.
Each platform (like Instagram, TikTok, or YouTube) has its own algorithm, but they commonly include these signals:
Relevancy: How related the content is to your interests
Recency: When the content was posted
Relationship: How often you interact with the creator
Engagement: How many likes, comments, or shares the post receives
Time spent: How long users typically view similar content
Algorithms constantly evolve, which is why creators and businesses must stay updated on platform changes. What worked for visibility last year might not work today, making algorithm understanding a crucial skill for anyone serious about social media success.
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Audience segmentation is the process of dividing users into groups based on traits to deliver targeted content or ads.
AMA is the short for "Ask Me Anything," a Q&A format where creators or brands answer audience questions live or in comments.
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