What is Page Reach?

Page reach measures the total number of unique users who see your content from a business page or profile over a specific period. Unlike impressions (which count each time content is displayed), reach counts each person only once, regardless of how many times they view your content.

In simpler terms: If your page posts a graphic and it appears in 1,000 different people’s feeds, your Page Reach is 1,000, even if no one likes or comments on it.

Page Reach is commonly used across major social media platforms with business analytics features such Facebook, LinkedIn and YouTube.

How Page Reach Works

Social platforms calculate reach using user-level data. When a post is delivered to a user's feed or story section and loads on their screen (even if they don’t engage with it), it counts as 1 reach.

Page Reach is typically tracked on a daily, weekly, or monthly basis within your platform’s analytics dashboard. It’s usually influenced by:

• Your posting frequency and timing
• Follower count and engagement
• The platform’s algorithm and organic visibility
• Paid promotion (boosted posts and ads)

Types of Page Reach:

There are two main types: Organic Reach and Paid Reach. Most social media analytics typically break down reach into :

• Organic reach: People who saw your content without paid promotion
• Paid reach: People who saw your content through paid advertising
• Viral reach: People who saw your content because someone else engaged with it
• Total reach: The combined reach across all categories

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