What is Pinterest?

Pinterest is a visual discovery and bookmarking platform where users collect and organize images, videos, and links around specific interests, projects, or themes. Unlike chronological social networks, Pinterest functions more as a visual search engine and idea-saving tool organized around topics rather than social connections.

How Pinterest Works:

The Pinterest ecosystem revolves around three core elements:

• Pins: Visual bookmarks that include an image/video, description, and usually a link to source content
• Boards: Themed collections where users organize related Pins
• Feed: Personalized recommendations based on interests, search history, and followed accounts

Users can discover content through search, explore recommendations, or follow specific creators and brands to see their Pins. The platform emphasizes evergreen content rather than timely updates, with Pins often remaining relevant and discoverable for years.