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PPC, or Pay-Per-Click is an online ad model where advertisers pay only when someone clicks their ad.
Pay-Per-Click is an online advertising model where advertisers pay a fee each time someone clicks on their ad. Rather than paying for impressions (views), advertisers only pay when users take action by clicking through to their website or landing page.
It’s great for targeted marketing, allowing advertisers to control budget, target specific demographics, and track ROI.
While PPC is commonly associated with search engine advertising (like Google Ads), most social media platforms offer PPC advertising options:
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A prospect is a potential customer who may be interested in your product, service, or offer.
A profile picture is the image that represents your account on social media platforms.
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