What are Social Media Insights?

Insights are analytics tools provided by platforms like Instagram, Facebook, LinkedIn, and TikTok to show how your content is performing. They include metrics like reach, engagement, impressions, follower growth, and more.

These data points offer valuable information about your audience demographics, behavior patterns, and content preferences. It help you understand what’s working (and what isn’t), so you can optimize your content strategy.

Key social media insights across platforms
While each platform offers different analytics, common insights include:
Audience insights:
Demographics (age, gender, location)
Active times and days
Interests and behaviors
Growth and retention trends

Content insights:
Best performing posts and content types
Engagement rates and patterns
Reach and impression details
Video retention rates

Action insights:
Click-through rates
Profile visits
Website clicks
Follow/unfollow patterns