What is a LinkedIn Showcase Page?

A Showcase Page is a sub-page of your main LinkedIn Company Page, designed to spotlight a specific product, brand, initiative, or business unit. These specialized pages allow companies to create distinct content destinations for different aspects of their business while maintaining connection to the main company brand.

Showcase Pages have their own followers, content feeds, and unique URLs, enabling organizations to tailor content to specific audience segments with different interests or needs.

How Showcase Pages differ from Company Pages

Key distinctions include:

Focused purpose: Dedicated to specific products, services, or initiatives
Targeted audience: Designed for specific customer segments or buyer personas
Independent following: Users can follow individual Showcase Pages without following the parent Company Page
Specialized content: Content strategy tailored to the specific offering or audience
Connected hierarchy: Showcase Pages appear as extensions of the main Company Page

Benefits of LinkedIn Showcase Pages

Highly targeted content for niche audiences
Separate follower base from your main company page
More SEO-friendly branded visibility within LinkedIn

When to use LinkedIn Showcase Pages

Showcase Pages work best for:

• Diverse product lines: Companies with distinctly different offerings requiring separate content strategies
• Multiple audience segments: Organizations serving fundamentally different customer types
• Regional variations: Businesses with significantly different approaches across geographic markets
• Major initiatives: Long-term campaigns or programs deserving dedicated focus
• Sub-brands: Distinct brands operating under a parent company umbrella

For example, Microsoft maintains Showcase Pages for products like Microsoft Office, Xbox, and Microsoft Cloud, each with content specifically relevant to users of those particular products.