What is FYP (For You Page)?

The “For You Page” (FYP) is TikTok’s main content discovery feed, curated by the platform’s algorithm to show users videos they’re most likely to enjoy. It’s tailored to each person’s preferences based on their watch history, likes, comments, and shares.

Getting your content on someone’s FYP is a major goal for TikTok creators, as it means more exposure, potential virality, and follower growth. Unlike a regular feed, the FYP includes videos from accounts you don’t follow, giving every creator a chance to go viral—even with no followers. For example, a cooking video that gets lots of likes and watch time may appear on the FYP of food lovers around the world.