What is a Mention on Social Media?

A mention is when a user tags another account in a post or comment by using their @handle. For example, “Shoutout to @MeetEdgar for this tip!”

Mentions create direct notifications, increase engagement, and can help you build community by acknowledging or collaborating with others.

How Mentions work on Social Media
When you mention someone, they typically receive a notification, and your content might appear in the feeds of their followers. For example, if you share a photo of a restaurant meal on Instagram and mention the restaurant's account (@restaurant_name), they'll be notified about your post and might reshare it to their followers.

Mentions serve several key purposes:
Bringing content to a specific person's attention
Crediting the original creator of content you're sharing
Including someone in a conversation
Increasing your content's potential reach

Tracking mentions of your brand or personal account helps you monitor conversations, respond to customer feedback, and identify potential collaboration opportunities.