What is an RSS Feed?

An RSS (Really Simple Syndication) Feed is a standardized format that automatically delivers updated content from websites to subscribers. It allows users to follow multiple content sources in one place without constantly checking individual sites.

Users subscribe to RSS feeds through feed readers or aggregator apps, which automatically collect and display new content as it's published.

While not strictly a social media feature, RSS feeds provide an efficient way to streamline content distribution and keep multiple channels updated with fresh posts.

How RSS Feeds Work

When a website (especially a blog or news site) publishes new content, its RSS feed is updated. RSS readers, apps, or social media scheduling tools subscribe to this feed and pull in the new content instantly, creating opportunities to repurpose or reshare it across platforms.

Most feeds are available via a simple URL (often ending in /rss or /feed) and contain structured data like:

• Title
• Summary or excerpt
• Full post content
• Link to the original page
• Publication date

How to use RSS Feeds on social media

Many businesses use RSS feeds to power automated social media posting, email newsletters, and content curation. This automation helps maintain consistent publishing schedules across multiple platforms.

With tools like MeetEdgar, users can connect RSS feeds directly to social media calendars, helping extend the life and reach of every piece of content.

For example, let's say you run a business blog at yourcompany.com/blog. Every time you publish a new article, your RSS feed (e.g., yourcompany.com/blog/rss) is updated. You can then use a tool like MeetEdgar to automatically pull new articles from your RSS feed and schedule them across social media platforms like Facebook, LinkedIn, or X (Twitter).

This saves time, keeps your feeds active, and ensures your best content gets repurposed and reshared.