What is Content Repurposing?

Content repurposing is the strategic practice of adapting existing content into new formats to maximize its value and reach different audience segments. Instead of constantly creating new content from scratch, repurposing transforms successful pieces into multiple formats across various platforms. For example, turning a detailed blog post into an infographic, podcast episode, video tutorial, or series of social media posts.

This approach allows you to extend the lifespan of high-performing content while tailoring it to different platforms and consumption preferences. Unlike simply reposting the same content, repurposing involves thoughtfully reimagining the material for each platform's unique requirements.

Repurposing on social media

Repurposing content on social media is a popular marketing strategy because platforms favor frequent, fresh, and format-specific posts. Yet, creating new content daily can be overwhelming. Repurposing bridges this gap by adapting high-performing or evergreen pieces into formats tailored to different channels.

Common Repurposing Ideas:

• Turn a blog post into an Instagram carousel or LinkedIn post
• Break a podcast episode into short TikTok clips
• Extract quotes from a webinar and use them as image posts
• Convert a YouTube video into a series of Instagram Reels
• Summarize a newsletter into a tweet thread

‍Example: Imagine you host a 30-minute Facebook Live teaching "3 Tips to Grow on Instagram." You can:
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1. Trim the video into 3 separate reels or YouTube Shorts (one per tip)
2. Turn the tips into a carousel graphic for Instagram
3. Create a quick TikTok with the best tip and CTA to watch the full replay
4. Repost quotes on Twitter and LinkedIn
5. Summarize the live into a blog or newsletter for your email list

One topic, many touchpoints.

How to repurpose on social media

Repurposing can be done manually, but for even more efficiency, many users rely on automation tools like MeetEdgar, which recycles your best evergreen posts and schedules them intelligently across platforms.

Repurposing doesn’t require reinventing the wheel, it’s about reshaping what you already have. Here’s how it works:

1. Identify reusable content
   Find high-performing blog posts, videos, podcasts, or even comments that offer value.
2. Choose a new format or channel
   Turn a blog post into an infographic, a Tweet thread, or a short-form video. Break long content into bite-sized social posts.
3. Tailor it to the platform
   Adapt tone, visuals, and format to match each social media channel’s style and audience.
4. Publish or schedule
   Manually publish or shedule your repurposed content or use tools like MeetEdgar to schedule and recycle posts regularly without manual work.