A repost involves sharing content originally created by another user to your own profile or account while giving credit to the original creator. Reposting helps amplify content across networks and extend the reach of original posts. It's a core social media practice that facilitates content distribution and community building.
Let’s say a marketing agency wants to showcase a happy client. The client posts a testimonial on Instagram tagging the brand. The agency reposts it to their Instagram Story, adds a thank-you sticker, and links to their services page. That's reposting!
Depending on the platform, reposting may involve built-in sharing tools or manual methods like screenshots, copy-pasting, or using third-party apps.
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Repurposing means reusing existing content in different formats or platforms to maximize its value and reach.
An RSS feed is a content stream that automatically shares updates from websites or blogs.