What is a Repost in social media?

A repost involves sharing content originally created by another user to your own profile or account while giving credit to the original creator. Reposting helps amplify content across networks and extend the reach of original posts. It's a core social media practice that facilitates content distribution and community building.

Let’s say a marketing agency wants to showcase a happy client. The client posts a testimonial on Instagram tagging the brand. The agency reposts it to their Instagram Story, adds a thank-you sticker, and links to their services page. That's reposting!

Depending on the platform, reposting may involve built-in sharing tools or manual methods like screenshots, copy-pasting, or using third-party apps.

How Reposts Work Across Platforms

• Instagram:
  Users can repost content to their Stories using the "Add post to your story" option. Reposting to the feed usually requires third-party apps or manual sharing (with proper credit).
• X (formerly Twitter):
  Retweeting is the platform’s native repost feature. You can choose to retweet with or without a comment.
• TikTok:
  TikTok introduced a repost feature that allows users to share a video to their followers' feeds without publishing it to their own profile.
• LinkedIn & Facebook:
  Support native resharing of posts from others, often with added commentary.

‍