What is a subscriber?

A subscriber is someone who has opted to receive ongoing content from your account or channel across platforms. While the terminology varies (followers on Instagram and X/Twitter, subscribers on YouTube and Substack), connections on LinkedIn, the concept remains consistent: these are people who have chosen to see your content regularly in their feeds.

Subscribers represent your core audience, the foundation of your social media community who are most likely to engage with and share your content. They represent a loyal, engaged audience that you can reach directly, bypassing social media algorithms. This helps:

• Grow consistent traffic and engagement
• Increase conversion potential
• Build long-term relationships
• Improve email open and click rates

They’re essential for sustainable growth in both organic and permission-based marketing.

Subscriptions across platforms

Here's an overview of key platforms where users can subscribe to content:

1. YouTube

On YouTube, users can subscribe to channels to receive updates on new video content. Subscribers are notified when new videos are uploaded, ensuring they stay connected with their favorite creators. This subscription model is vital for video creators aiming to grow their audience and engagement.

2. LinkedIn

LinkedIn offers a newsletter feature that allows professionals and companies to publish regular content directly to their network. Subscribers receive notifications and emails when new editions are released, facilitating consistent engagement. This feature is particularly useful for thought leaders and businesses aiming to share industry insights and updates.

3. Email Newsletters

Traditional email newsletters remain a powerful tool for direct communication. Users subscribe by providing their email addresses, receiving regular updates, promotions, or curated content from businesses and creators. Using email marketing platforms facilitate the creation and distribution of these newsletters.

4. TikTok

TikTok has introduced subscription features allowing users to subscribe to live streamers. Subscribers gain access to exclusive badges, emojis, and subscriber-only chats, enhancing the interactive experience. This feature supports creators in building a dedicated community within the platform.

5. Patreon

Patreon offers a membership platform where fans can subscribe to creators' content through various tiers. Subscribers, or "patrons," receive exclusive content, early access, and other perks based on their subscription level. This model empowers creators to monetize their work directly through fan support.