What Is Social Selling?

Social selling (or social media selling) is the practice of using social media platforms to identify potential customers, build relationships, and generate sales.

It goes beyond traditional sales outreach by engaging with prospects through meaningful interactions on networks like LinkedIn, Instagram, or X (formerly Twitter).

Today, social selling can also be automated with specialized tools that help sales teams find leads, nurture connections, and streamline the entire sales process.

Social selling combines content marketing, personal branding, and lead nurturing. It involves several key activities:

• Identifying prospects through social media listening or advanced search filters.
• Engaging authentically by commenting, liking, or sharing content relevant to your audience.
• Building relationships through consistent, value-driven interactions.
• Converting leads by moving conversations from social platforms to direct messages, calls, or meetings.

Social selling is about selling through relationships, not hard pitches. It’s a long-term approach that blends marketing, networking, and sales, helping you turn social media engagement into real business results.

Learn more about Social Selling:

• Social Media Lead Generation: A Guide to Social Selling
• The Secrets of Social Selling
• How to Market Yourself on Social Media: 6 Tips For Beginners