What is Social Media SEO?

Social Media SEO, or Social SEO, is the practice of incorporating SEO techniques such as using keywords and optimization techniques on your social media profiles and posts to help your content show up in search results, both on the platforms themselves (like Instagram or TikTok search) and in search engines, such as Google, Bing and others.

It involves techniques like:

• Adding keywords to your bio, captions, and post descriptions
• Using relevant hashtags
• Optimizing profile links

It helps your content get discovered by more people, drives traffic to your website, and supports your overall SEO goals.

Why Social Media SEO is important

Imagine a potential customer looking for a brand. While they might start with Google, there's a good chance they’ll also search on social media.

Social platforms are playing an increasingly important role in how people discover content and brands.

That’s why investing in social media SEO (such as optimizing your posts and profiles) is essential to improve visibility and reach.

Examples of Social Media SEO in Action

• Using keywords in your Instagram bio so people can find you when they search.
• Adding relevant hashtags and phrases in your TikTok captions.
• Writing keyword-rich LinkedIn posts that are searchable by topic.
• Naming your YouTube videos and descriptions with terms people are searching for.

💡 Want to go beyond the basics?

‍Check out our full blog on how to incorporate SEO into your social media strategy.