What are Instagram Shops?

Instagram Shops, also known as Instagram Shopping, is a feature that transforms business profiles into customizable online storefronts, allowing brands to create immersive shopping experiences directly within the Instagram app. This native e-commerce functionality enables users to browse products, save items, and complete purchases without leaving the platform.

Launched in 2020, Instagram Shops represents Meta's push to integrate shopping more seamlessly into the social experience, creating a visual discovery-to-purchase pathway that benefits both businesses and consumers.

Benefits of Instagram Shops

• Fewer steps to purchase = higher conversion rates
• Product discovery via Explore and tagged content
• Visual merchandising through lifestyle posts and UGC
• Mobile-first design meets buyers where they are

Ideal for ecommerce brands, Instagram Shops turn social scrolling into instant shopping and create a native, low-friction experience for your audience.