Snapchat is a multimedia messaging app, known for its filters and Stories feature, where users send disappearing photos, videos, and chat messages.
Snapchat is a multimedia messaging app where content disappears after viewing. Known for pioneering "ephemeral content," Snapchat transformed social media by introducing time-limited photos and videos ("Snaps") that vanish after being seen, along with 24-hour "Stories" that later inspired similar features across other platforms.
The app uses augmented reality filters ("Lenses") that overlay digital effects onto users' faces or surroundings, creating playful, shareable moments.
Snapchat offers unique marketing opportunities through:
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Social selling is the process of using social media to find, connect with, and build relationships that drive sales and customer trust.
Social Media SEO involves using SEO techniques on social media to boost visibility in both platform and search engine results.
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