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Snapchat is a multimedia messaging app, known for its filters and Stories feature, where users send disappearing photos, videos, and chat messages.
Snapchat is a multimedia messaging app where content disappears after viewing. Known for pioneering "ephemeral content," Snapchat transformed social media by introducing time-limited photos and videos ("Snaps") that vanish after being seen, along with 24-hour "Stories" that later inspired similar features across other platforms.
The app uses augmented reality filters ("Lenses") that overlay digital effects onto users' faces or surroundings, creating playful, shareable moments.
Snapchat offers unique marketing opportunities through:
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A subscriber is someone who opts in to receive content from a creator or brand regularly and directly.
Stories are short, time-limited photo or video posts on social media that disappear after 24 hours.
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