What is TikTok Shop?

TikTok Shop is an integrated e-commerce feature that allows brands and creators to sell products directly within the TikTok app. Launched in 2023 in the US after successful testing in Asian markets, this social commerce solution enables users to discover and purchase products without leaving the platform.

The feature transforms TikTok from purely entertainment-focused to a powerful sales channel, combining the platform's incredible discovery potential with frictionless purchasing.

How TikTok Shop Works

The system offers multiple shopping touchpoints:

• Product showcases on creator and brand profiles
• Shoppable videos with product tags
• Live shopping events where hosts demonstrate products in real-time
• A dedicated Shop tab for browsing product catalogs

TikTok Shop allows sellers to tag products in Short-form videos, Live shopping streams and product showcases on their profile.

Viewers can tap on a product tag to view details, add to cart, and purchase, all without leaving TikTok. This frictionless shopping experience aligns with social commerce trends, encouraging impulse buys driven by viral content.

Who Can Use TikTok Shop?

TikTok shop is a perfect option for Creators can earn commissions by promoting affiliate products and brands & retailers can sell directly via a TikTok Shop seller account.

Currently, TikTok Seller Center is only available in Indonesia, Ireland, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the United Kingdom, the United States, and Vietnam.

The Seller Center, allows businesses to manage products, orders, and customer service. It also provides analytics tools to track views, clicks, and conversions.