Bot followers are fake or automated accounts that inflate follower count but don’t engage with content.
Bot followers are automated, non-human accounts that follow or engage with social media profiles. Unlike real followers who represent actual people with genuine interest in your content, bots are computer programs designed to perform automated actions like following, liking, commenting, or sharing.
These artificial accounts can range from obviously fake profiles with strange usernames and no posts to sophisticated bots that mimic human behavior by posting stolen content and engaging with others. Most platforms actively work to remove bot accounts, as they artificially inflate metrics and potentially spread misinformation.
While purchasing bot followers might temporarily boost your numbers, platforms actively remove fake accounts during periodic "purges," which can dramatically reduce inflated follower counts. More importantly, bots damage your engagement metrics and algorithm performance since they don't provide genuine interaction.
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A brand mention is when someone tags or references your brand in a social media post, comment, or story, with or without a link.
Branding is the process of creating a unique identity for your business through visuals, messaging, tone, and overall online presence.