What Is a Campaign?

A campaign is a focused marketing effort designed to achieve a specific goal within a set timeframe. Campaigns are often used to create buzz, drive conversions, or shift perceptions and they can run across multiple channels, like email, paid ads, TV, and social media.

What is a Social Media Campaign?

A social media campaign is a planned series of posts and activities across platforms like Instagram, Facebook, TikTok, LinkedIn, and others—designed to achieve a specific goal. Think of it like a focused mission with a start and end date, a purpose, and clear success metrics.

Unlike regular day-to-day posting, which is ongoing and broad, a campaign zooms in on one key objective, such as:
- Launching a new product
- Promoting a limited-time sale
- Raising awareness for a cause
-  Growing your follower base
-  Collecting user-generated content

Organic vs. Paid Campaigns

Social media campaigns can be:

- Organic – Reach is achieved naturally through strategic posting, community engagement, and shareable content. No money is spent on advertising.
- Paid – Involves boosting posts or running targeted ads to reach a larger or more specific audience

Many strong campaigns use a mix of both, using organic content to build connection and paid ads to expand visibility.

Check out our guide to learn how social media campaigns work and explore 7 real examples.