What is CFBR?

CFBR stands for "Commenting for Better Reach." It’s a common strategy, especially on platforms like LinkedIn, used by people trying to increase the visibility of their posts or the posts of others.

Think of it like this: On social media, posts with lots of comments, likes, and shares get shown to more people by the platform's algorithm. CFBR is a mutual agreement where users actively comment on each other's posts to help "boost" them into more news feeds. When you see "CFBR" in a comment, it’s a signal. The person is asking others to engage with (like, comment on, or share) that specific post to help it perform better in the platform’s algorithm.

While native to LinkedIn, the concept exists everywhere. You might see similar "engagement pods" or "like-for-like" (L4L) groups on Instagram or Facebook.

How CFBR Works

Social media algorithms (like on LinkedIn, Facebook, or Instagram) often prioritize posts with high engagement (such as likes, comments, shares, and saves). That’s the basic idea behind CFBR is:

1. Someone publishes a post.
2. You or others comment "CFBR" (or sometimes just "✓" or "✅").
3. The algorithm sees the new comment as fresh activity.
4. This can push the post back into news feeds, giving it a "better reach."

It’s a mutual-aid tactic used frequently in networking groups, job-seeking communities, and among creators.

People use CFBR comments primarily for two reasons:

• To Help Others: To support connections—like someone looking for a job, promoting their business, or sharing important content—by giving their post an engagement boost.
• To Seek Help for Themselves: Often, someone will comment "CFBR" on their own post to invite others to comment back, creating a chain reaction of engagement.