What is a Social Media Community Manager?

A community manager is the person who handles the day-to-day interactions with followers on a brand's social media accounts. Think of them as the friendly face and voice of the company online—they're the ones responding to comments, answering questions, and making sure everyone feels heard.

Unlike social media managers who might focus more on content creation and strategy, community managers concentrate on building relationships with the audience and creating a positive environment around the brand.

What Community Managers Do:

The tasks and responsibilities of a community manager can vary depending on the brand or platform, but core duties typically include:

• Respond to comments, messages, and mentions
• Monitor and moderate discussions
• Welcome new followers and engage with loyal fans
• Handle customer service issues that come through social channels
• Create and enforce community guidelines
• Organize community events like X chats or Facebook Lives
• Gather feedback and insights from community members