What is a Pinterest Board?

A Pinterest Board is a curated collection of Pins organized around a specific theme, project, or interest. Boards function like digital bulletin boards or folders where users save and categorize visual content they want to reference later or share with others.

Boards can be:

• Public: Anyone can view them.
• Private (Secret): Only you (and selected collaborators) can access them.
• Group Boards: Collaborative collections where multiple users can contribute Pins

Boards live on your Pinterest profile and are visible to followers or anyone browsing the platform. You can create boards for any category relevant to your brand or interests. When users search for a topic (e.g., “content calendar templates” or “email marketing tips”), Pinterest may surface individual Pins or entire Boards in search results.

Boards can include:

• Your own original Pins (linked to your site or content)
• Repinned content from other users
• Sections (subcategories within a board for better organization)
• Descriptions and titles optimized with keywords for SEO

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