What are Reels in social media?

Reels are short-form, vertical video content designed mainly for mobile viewing. Introduced by Instagram in 2020 to compete with TikTok, Reels allow users to create entertaining, quick-to-consume videos with effects, music, and creative editing tools. They've since become a central feature on platforms like Instagram and Facebook.

With durations typically ranging from 15 to 90 seconds, Reels support audio, music, effects, text overlays, and transitions, making them a favorite for creators, brands, and influencers.

Unlike standard videos, Reels are specifically optimized for discovery through dedicated tabs and feeds, making them ideal for reaching new audiences.

Reels have become one of the most powerful formats for increasing visibility, thanks to their placement in:

• The Explore tab on Instagram
• The Reels tab in-app
• Hashtag search results
• Suggested videos in user feeds
• The Facebook Reels section on the main navigation bar
• Within the Facebook Watch tab‍

These placements make Reels highly discoverable (even by users who don’t already follow the account), driving exponential potential for organic growth.

For example, a cosmetic brand like rhode skin can use short-video reels to promote their products and drive massive reach and brand awareness: