What are Keywords?

Keywords are specific words or phrases that people use when searching for information online. In social media and digital marketing contexts, keywords represent the terms your target audience uses when looking for content, products, or services related to your business or industry.

Keywords are the foundation of SEO (Search Engine Optimization), helping search engines understand what your content is about. Understanding and strategically using relevant keywords helps your content get discovered by the right people at the right time, connecting your social media presence to users actively seeking what you offer.

How Keywords Are Used in Social Media:

1. ‍Hashtags: Tags that categorize content and make it discoverable (functioning similarly to keywords)
2. ‍Bio and profile optimization: Including industry terms helps your account appear in platform searches
3. Content searchability: Posts containing popular search terms appear in platform search results
4. Trend alignment: Content using trending keywords gains greater visibility
5. Ad targeting: Keyword-based audience targeting options on some platforms

Remember that each platform has its own search algorithms and user behaviors. For instance, Pinterest functions more like a visual search engine with significant keyword importance, while X/Twitter's search prioritizes recency and engagement alongside keyword relevance.