To schedule content means to plan and automatically publish social media posts at specific times using tools like Meta Business Suite or MeetEdgar.
In social media, “schedule” refers to the process of planning and pre-setting content to be automatically published at a chosen date and time. Scheduling is a key part of any successful content strategy, allowing creators, brands, and marketers to stay organized, consistent, and timely, without needing to post manually every day.
Instead of posting in real-time, scheduling tools help streamline content delivery across platforms like Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and Pinterest.
A well-planned schedule helps you maintain a consistent presence, which is crucial for building audience engagement. When followers know they can expect regular content from you, they're more likely to stay connected.
Scheduling helps you:
You can either manually schedule posts on native platforms (when the feature is available) or use a social media scheduling tool. For example, on Facebook & Instagram, you can use Meta Business Suite.
The steps to schedule a post may vary slightly depending on the platform, but here’s a general guide:
To streamline your workflow and manage multiple platforms from one place, many social media professionals use third-party scheduling tools like MeetEdgar. These tools allow you to schedule posts across multiple platforms simultaneously and automate your posting schedule. This is especially helpful for small businesses, agencies, or solopreneurs juggling multiple accounts or working with limited time.
Smarter social scheduling starts here.
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A subscriber is someone who opts in to receive content from a creator or brand regularly and directly.
Stories are short, time-limited photo or video posts on social media that disappear after 24 hours.