What is Co-marketing?

Co-marketing is a partnership between two or more brands that collaborate on a shared marketing campaign to promote a product, service, or piece of content—benefiting all parties involved.

This partnership helps both brands expand their reach since each brand promotes the content to their own followers. Unlike traditional marketing done solo, co-marketing combines resources, audiences, and expertise to boost reach, engagement, and results.

‍In social media, co-marketing often looks like:

• ‍‍Joint giveaways or contests
• Co-branded content (videos, blog posts, Reels)
• Shared email or social campaigns
• Partner takeovers on Instagram or TikTok

The goal is simple: reach a wider, more targeted audience while sharing the workload and costs. It’s a win-win strategy, especially for small businesses and creators looking to grow brand awareness, generate leads, or increase engagement without doubling their budget.