What is Manychat?

ManyChat is a chatbot and automation platform designed for social media messaging, like Facebook Messenger and Instagram.  It allows businesses to create automated flows for customer support, lead generation, and sales, without needing to code.

On social media, Manychat helps you engage with your followers through automated conversations, qualifying leads, answering common questions, and delivering personalized content based on user interactions.

How chatbots works on Social Media

Chatbots like ManyChat automate tasks such as auto-replies, capturing emails or phone numbers, providing product recommendations, and sending follow-up messages.

When someone messages your business page or responds to a specific trigger (like commenting on a post or clicking a link), a chatbot like Manychat can automatically respond with customized messages, follow-up questions, or valuable content. This creates interactive experiences that feel personal while saving you countless hours of manual responses.

For example, a clothing retailer might use a chatbot to:

• Guide customers through product recommendations based on their style preferences
• Send automated order updates via Messenger
• Capture email addresses for future marketing campaigns
• Answer frequently asked questions instantly