What is a Carousel Post?

A carousel post is a social media format that lets you share multiple images or videos in a single post that users can swipe through. Think of it like a digital photo album or slideshow where people can see several pieces of content by swiping left.
This format was first popularized on Instagram but is now available on many platforms including Facebook, LinkedIn, and Twitter (as a media card). Each carousel can typically include up to 10 images or videos.

How Carousel Posts are Used:

Carousels are perfect for:

• Showing multiple angles of a product
• Telling a step-by-step story
• Sharing before and after transformations
• Displaying a series of tips or facts
• Featuring highlights from an event

Why Brands Love Carousels

Higher engagement than single-image posts (Instagram carousels average 1.4x more reach).

Versatile—works for tutorials, portfolios, polls, and more.

Great for SEO (LinkedIn carousels get 3x more comments).

Example Uses:

• A restaurant shares 5 dishes from their new menu.
• A fitness coach posts a workout routine (1 exercise per slide).
• A brand explains "5 Benefits of Our Product" in a swipeable format.

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