What is Content Marketing?

Content marketing is a strategy focused on creating and sharing valuable content to attract and build a relationship with a specific audience. Instead of pushing products directly, it provides helpful, interesting, or entertaining information that meets people where they are (whether they’re researching a solution, looking for inspiration, or just exploring a topic they care about.)

This type of marketing can take many forms, such as blog posts, videos, podcasts, newsletters, guides, and more.

What Is Social Media Content Marketing?

On social media, content marketing follows the same principle: it’s about creating and sharing posts that are meaningful, engaging, or useful to your audience.

Examples of Social Media Content Marketing:

• Educational posts that teach followers something new
• Behind-the-scenes content that shows your process or people
• User-generated content that spotlights your customers
• Entertaining videos related to your industry
• ‍Infographics that explain complex topics simply
• Blog posts or articles shared to your social channels