What is a Podcast?

A podcast is a digital audio program available for streaming or download, typically released as a series of episodes. Similar to radio shows but on-demand, podcasts cover virtually every topic imaginable, from news and entertainment to education, business, and highly specialized interests. Many brands, creators, and professionals use podcasts to:

• Share expertise
• Interview guests
• Build a loyal audience

For brands and creators, podcasts offer unique advantages: intimate, long-form connection with audiences, deep topic exploration impossible in short-form content, and access to audiences during otherwise unreachable moments (like driving or exercising).
Podcasts also work well with social media. The medium's integration with social platforms creates powerful opportunities for multi-channel content strategies that leverage both audio depth and social distribution.

Check: How to Promote a Podcast on Social Media: 9 Useful Tips

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