What is Deinfluencing?

Deinfluencing is a social media trend where creators encourage their followers not to buy certain products. It’s the opposite of traditional influencer marketing, which usually promotes products.

Instead of saying, “You need this,” deinfluencing content says, “You don’t need this—and here’s why.” It often focuses on overhyped products, honest reviews, or ethical shopping and appeals to audiences who are tired of non-stop promotion.

This trend is especially popular on platforms like TikTok and reflects a shift toward authenticity, transparency, and mindful consumerism in the creator economy.