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Post

A post is any content you share on social media, like text, images, videos, or links.

What is a Post?

In social media terms, a post refers to any piece of content published to a platform—whether text, image, video, link, or some combination. Posts serve as the fundamental building blocks of social media communication, creating the content stream that populates users' feeds and timelines.

Post Types Across Platforms:

A post is the basic unit of content shared on social media platforms. Every platform has different post formats. It can be:

  • Facebook: Text posts, photo albums, videos, links, events, polls
  • Instagram: Photo posts, carousel posts, Reels (short videos), Stories (ephemeral content)
  • X: Tweets (text with optional media), threads (connected tweets), polls
  • LinkedIn: Articles, text updates, documents, polls, events
  • TikTok: Short-form videos with various creative tools
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