What is a Media Kit?

A media kit is a document or webpage that showcases a creator's brand, stats, and collaboration options. Influencers and content creators use media kits to pitch to brands and secure partnerships.

It’s essentially a resume for influencers. A well-crafted social media media kit typically includes:
Key audience demographics (age, location, interests)
Engagement metrics across platforms
Previous successful partnerships and campaign results
Content themes and specialties
Collaboration options and pricing
Contact information

Media kits help streamline the partnership process by providing all necessary information up front, allowing brands to quickly assess fit and creators to demonstrate their professional approach to collaborations.