What is Threads?

Threads is Meta's text-based social platform launched in July 2023 as a direct competitor to Twitter (now X). Built as an extension of Instagram, Threads allows users to share text updates of up to 500 characters, along with links, photos, and videos up to 5 minutes long.

Built with the same login as your Instagram account, Threads offers a familiar experience for Instagram users while shifting the focus from visual storytelling to short, text-first content.

What Is Threads Used For?

The Threads experience centers around a chronological feed with two main sections:

• For You: A mix of content from accounts you follow and recommended posts
• Following: A chronological stream showing only accounts you've chosen to follow

Conversations happen through replies that appear in threaded format beneath posts, making it easy to follow discussions. The platform also supports reposts (similar to retweets) and quotes (sharing someone's post with your own commentary).

The platform is commenly used for:

• Posting short text updates (up to 500 characters)
• Sharing links, photos, and videos
• Engaging in public or niche discussions
• Following trending conversations in real time

It combines Instagram’s community features with the open conversation style of platforms like X, making it appealing for creators, brands, and everyday users who want to share thoughts without focusing on visuals.

Key Features of Threads

• Instagram integration: Use your existing IG username and follow people from your Instagram list
• Clean, minimal interface: Prioritizes content over clutter
• Chronological feed (in early versions)
• Text-based updates: The platform allows users to share text updates with posts limited to 500 characters.
• Post sharing: Easily repost, quote, and share Threads content to IG Stories