Threads is a text-focused social media app by Instagram (Meta) designed for real-time updates, public conversations, and community engagement.
Threads is Meta's text-based social platform launched in July 2023 as a direct competitor to Twitter (now X). Built as an extension of Instagram, Threads allows users to share text updates of up to 500 characters, along with links, photos, and videos up to 5 minutes long.
Built with the same login as your Instagram account, Threads offers a familiar experience for Instagram users while shifting the focus from visual storytelling to short, text-first content.
The Threads experience centers around a chronological feed with two main sections:
Conversations happen through replies that appear in threaded format beneath posts, making it easy to follow discussions. The platform also supports reposts (similar to retweets) and quotes (sharing someone's post with your own commentary).
The platform is commenly used for:
It combines Instagram’s community features with the open conversation style of platforms like X, making it appealing for creators, brands, and everyday users who want to share thoughts without focusing on visuals.
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