What is Character Count in Social Media?

Character count is the number of letters, numbers, spaces, and symbols you can use in your social media posts, bios, or other text fields. Each platform sets different limits on how many characters you can use.

These limits force you to be clear and direct in your messaging. Think of it like having a small box to pack your thoughts—you need to be smart about what fits!
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Character Limits on Popular Platforms:

‍X (formerly Twitter): 280 characters per tweet

‍Instagram: 2,200 characters for captions, 150 for bio

‍Facebook: 63,206 characters for posts, 101 characters for headlines

‍LinkedIn: 3,000 characters for posts, 220 for headlines

‍TikTok: 2,200 characters for captions, 80 for bio

‍Pinterest: 500 characters for descriptions

Most platforms show you a counter while typing, and many scheduling tools will warn you if you exceed the limit for your chosen platform.