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BeReal is a social app that prompts users to post unfiltered photos at a random time daily.
BeReal is a social media platform launched in 2020 that promotes authenticity by prompting all users to post simultaneously once per day. When users receive a daily notification at a random time, they have just two minutes to capture and share an unfiltered moment using both their front and back cameras.
Unlike highly curated platforms, BeReal discourages filters, editing, and perfect staging. The app shows how many times users retake their photos, adding pressure to share genuine moments rather than perfected images.
Though initially popular with Gen Z, BeReal's authentic approach has influenced features on established platforms, with Instagram and TikTok both introducing their own "authentic moment" sharing options in response to this trend toward digital genuineness.
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A brand mention is when someone tags or references your brand in a social media post, comment, or story, with or without a link.
Branding is the process of creating a unique identity for your business through visuals, messaging, tone, and overall online presence.
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